Purpose of the function To make IKEA a relevant and trusted partner for business customers in Morocco by providing affordable, functional, sustainable and well-designed solutions that meet their business needs and create long-term value. Purpose of the job To drive profitable growth in the Residential & Construction business by building key customer relationships, developing and converting business opportunities, and connecting customer needs with relevant IKEA solutions that create value for both customers and IKEA. Key assignments Develop the Residential & Construction customer portfolio in line with the IKEA for Business strategy and priorities. Build and maintain long-term relationships with developers, construction companies, contractors, real estate stakeholders and other key decision-makers. Identify, qualify and develop new business opportunities whilst growing existing accounts through repeat business, cross-selling and additional project identification. Understand customer needs and project specifications, translating them into relevant IKEA solutions and leading opportunities from initial contact through needs assessment, proposals, negotiations and agreement. Collaborate with Interior Design Specialists, IKEA for Business Consultants, Tendering and relevant IKEA functions to develop and deliver tailored solutions. Manage the sales pipeline, monitor conversion and profitability against agreed IKEA for Business KPIs, and share customer and market insights to improve the offer and customer experience.
Desired Candidate Profile
Education & Experience Bachelor's degree in Business, Sales, Marketing, Real Estate, Construction Management, or related field. 5+ years of B2B sales, Key Account Management or Business Development experience in Residential, Real Estate or Construction sectors. Proven track record developing customer portfolios, generating new business and managing strategic customer relationships. Strong knowledge of the Moroccan residential, real estate and construction market, including key players and decision-makers. Key Competencies Solution selling expertise with ability to translate customer and project needs into relevant IKEA solutions. Proficiency in complex sales cycles, negotiations, pipeline management and CRM tools. Strong relationship-building skills with ability to influence stakeholders without formal authority. Customer-centric mindset with ability to connect people, functions and IKEA capabilities around customer needs. Commercial acumen including sales, profitability, pricing and KPI management. Professional Attributes Entrepreneurial, proactive and self-starting with strong ownership mentality. Passionate about understanding customers and creating value-driven solutions. Fluent in French and English. Willing and able to travel to customer sites and project locations as required.