Purpose & Overall Relevance for the Organization:

Contributes to meeting or exceeding store sales and KPI targets by:

• Building an emotional connection with customers and living the Brand Values.


• Serving and selling to customers and conscientiously executing store operations.

Key Responsibilities:

• Is aware of store and individual targets and actively works to meet or exceed these by using all the resources available within the store.


• Meets or exceeds customer expectations and boosts sales and Brand experience by using appropriate elements of the adidas customer service model.


• Creates an emotional connection with every customer by being a passionate and enthusiastic adidas Brand ambassador.


• Proactively seeks and incorporates basic core and seasonal product knowledge into his/her service approach within his/her assigned store zone(s).


• Maintains an appealing, easy-to-shop environment for customers by consistently executing visual merchandising and housekeeping standards.


• Complies with store policies and procedures to maintain a safe shopping and working environment.


• Ensures the product offer in the store is made available to customers by assisting with deliveries and replenishing the sales floor.


• Completes sales transactions quickly and accurately while adhering to cash protection procedures.


• Minimizes loss by actively maintaining sales floor awareness while serving customers.


• Collaborates productively and respectfully with team members to meet or exceed store goals.


• Completes all compulsory training programs and effectively transfers learning into skills on the job.


• Communicates a desire for ongoing learning and welcomes all available opportunities to increase performance.

Key Relationships:

• Customers


• Peers & Supervisor

Requisite Education and Experience / Minimum Qualifications:

• A minimum of 1-2 years of Store Management experience.  


• Preferably between 1-2 years working in a sports/fashion customer & commercial-focused retail environment.


• Basic numeracy, literacy, and verbal communication skills.


• Fluency in English and French, while Arabic would be advantageous.