Job Description

Roles & Responsibilities

As Marketing Director, you will lead the global commercial marketing function of the Corporate Brand & Engagement team and serve as the strategic bridge between Intelcia's brand positioning and its business growth ambition. This is a senior leadership role with direct impact on Intelcia's industry authority, international visibility and pipeline contribution. You will translate a strong, established brand platform into structured B2B marketing programs and demand generation initiatives, while building and developing a lean, high-ownership team. You will report to the Chief Brand & Engagement Officer and work in close collaboration with regional brand and marketing teams and Sales and Business Development leads. This position offers direct and regular exposure to the Executive Committee

What You Will Own

Marketing Strategy & Commercial Activation

• Define and deploy the Group's B2B marketing strategy, translating Intelcia's positioning into programs that drive visibility, client engagement and qualified pipeline contribution.
• Own the external narratives for Intelcia, ensuring messaging is commercially sharp, audience-relevant and consistent across regions.
• Align marketing priorities with Sales and Business Development to identify high-potential markets, support international expansion and coordinate targeted demand generation programs.
• Establish and govern a unified approach to client interactions especially with global accounts, clients HQ visits and international events, ensuring consistency and commercial quality.
• Keep up with market trends and emerging technologies to stay ahead of the curve and introduce innovative marketing tactics.
• Manage budget and resource allocation for the various marketing activities, ensuring that the marketing function is run efficiently and within financial constraints.

Thought Leadership & Industry Authority

• Build and develop Intelcia's voice and thought leadership programs across key B2B channels, targeting industry analysts, sector influencers and senior client audiences.
• Own the content strategy and messaging framework for LinkedIn and other B2B platforms, working in close collaboration with the digital marketing team for deployment and performance.
• Drive competitive intelligence and market signal tracking to keep Intelcia's positioning ahead of the curve and commercially relevant.

Demand Generation & Pipeline Contribution

• Design and oversee ad-hoc B2B demand generation programs in support of Intelcia's international growth ambition, with clear funnel management from awareness to qualified pipeline.
• Work with the digital marketing team on campaign performance, funnel optimisation and analytics, translating insights into continuous improvement.
• Share frameworks and best practices with regional marketing teams to ensure local execution is coherent with Group-level strategy.

Desired Candidate Profile

What We Are Looking For:

Experience

• Bachelor's or Master's degree in Marketing, Business or Communications (Bac+4/5)
• Minimum of 15 years of experience in B2B marketing, with proven seniority in a Marketing Director or equivalent role within a multinational or global environment
• Strong track record in strategic and operational marketing including portfolio management, market positioning, sales alignment and demand generation
• Experience in international or multi-regional marketing environments, with the ability to adapt strategies across markets and cultures

Skills & Competencies

• Strong command of the full B2B marketing funnel, from positioning and messaging to lead generation and pipeline conversion
• Proven ability to build structured marketing programs and translate brand strategy into commercial activation, not just campaigns
• Excellent content and copywriting skills in English and French; ability to write with clarity, authority and commercial intent
• Strong analytical mindset: comfortable setting KPIs, reading funnel and performance data, and translating insights into decisions
• Solid understanding of market research, competitive intelligence and B2B client decision-making dynamics
• Strong leadership and relationship management skills, with the ability to influence senior stakeholders and work across functions and geographies

Preferred qualifications

• Background in technology, consulting, outsourcing services strongly preferred
• Proficient in marketing and collaboration tools including LinkedIn Campaign Manager, HubSpot, Salesforce and SEO/SEM logic

The role is based in Casablanca, Morocco

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