Job description

Company culture :

Hespress is characterized by a corporate culture strongly driven by organization, where rigor, reliability and process efficiency play a central role. This structured approach supports quality execution and consistency in daily practices. The company also values collaboration, fostering teamwork, trust and employee support. A performance-oriented mindset and openness to innovation complete this balance, supporting goal achievement, adaptability and continuous improvement.

1. Ensure real-time editorial monitoring
Scan agency feeds, social networks, databases, and AI social-listening tools to detect hot news.
Evaluate the relevance/urgency of topics and alert the editorial team.
2. Verify, analyze, and enrich information
Cross-reference sources, open documents, and internal archives; use AI fact-checking (deepfake detection, image verification).
Synthesize complex data through data journalism and interactive visualizations.
3. Produce AI-optimized multi-format content
Write articles, briefs, interviews, profiles, slideshows, and video scripts, then generate drafts/SEO tags via LLM.
Integrate enrichments (hyperlinks, tweets, polls, clips) and update continuously.
Publish simultaneously on the homepage, Google News, Instagram/Facebook Reels, X, TikTok, and push notifications.
4. Distribute and engage the audience cross-platform
Define angles and formats adapted to mobile/vertical-first usage.
Coordinate with Social Media for timing, wording, and AI A/B tests (titles, thumbnails).
Respond to key comments to foster the community-editorial relationship.
5. Cover the field and represent Hespress / MAROC ADS
Travel within Morocco and internationally for events, conferences, breaking news (live-tweets, stories, video duplexes).
Provide real-time content to video, photo, and social desks.
Ensure ethics and editorial line in every public statement.
6. Measure performance and iterate
Track KPIs (read time, shares, watch-time) via automated dashboards.
Formulate editorial recommendations based on data insights & predictive AI to improve engagement and content ROI.

We are looking for a candidate with proven experience, 3 to 5 years of experience in digital journalism or a similar role. Your background should demonstrate an excellent understanding of the online media environment.

To succeed in this role, the following skills will be essential:

Excellent writing, editing, and proofreading skills in French.
Good command of digital media, content management systems (CMS), and SEO principles.
Proficiency in social media platforms and digital content distribution strategies.
Ability to conduct in-depth research and verify information.
Creativity and a keen eye for detail.
Ability to work independently as well as in a team, in a dynamic environment.
Adaptability and a strong interest in following industry trends.