Job description

Job :

Join a dynamic company in the Hotel / Restaurant sector in Casablanca as our next Operational Marketing Manager Retail. This is the ideal opportunity for you to express your creativity and strategic sense within a passionate team, and to actively contribute to the development of our points of sale.

Your role will be to increase the visibility and attractiveness of our brands to our target customers. The goal is to design and implement impactful marketing strategies that drive foot traffic to stores and build customer loyalty, while ensuring brand consistency across all retail operations.

Your responsibilities will include managing promotional campaigns, organizing in-store events, developing communication materials, and monitoring the performance of marketing actions. You will be in charge of:

• Developing and implementing the operational marketing plan into concrete actions for the retail network.
• Analyzing the performance of actions taken and proposing areas for improvement.
• Managing the budget allocated to retail marketing operations.
• Collaborating with sales teams and external providers.
• Monitoring the competition and market trends.

A degree equivalent to a Bachelor's +4 years of study in Marketing or a related field is required for this position.

At least 5 years of professional experience, ideally in the retail sector, is essential.

We are looking for someone with excellent analytical and synthesis skills, a strong sense of organization, and great creativity. The following skills are expected:

• Mastery of operational and retail marketing techniques.
• Ability to manage multiple projects independently.
• Excellent written and oral communication skills.
• Knowledge of data analysis tools and key performance indicators.
• Proficiency in office software (Office Suite).
• Good knowledge of the local market would be a considerable asset.

If your profile matches this description and you want to take on this stimulating challenge, don't wait to apply!