Job Description

Roles & Responsibilities

Job Description Summary: As Director, Marketing Morocco , you will be the catalyst for market winning strategies and breakthrough execution. This role translates the Africa Operating Unit vision into powerful, locally relevant plans that strengthen brand love, capture market share, and accelerate business performance. You will lead an integrated approach to marketing excellence bringing together insights, creative strategy, and digital innovation while partnering closely with bottling and system teams to deliver a seamless experience for consumers and customers in Morocco s dynamic marketplace. We are looking for a strategic marketing leader with deep expertise in brand building, integrated marketing, and innovation management. Someone who combines a passion for creativity with a data enabled mindset, who thrives on collaboration, and who embraces agile ways of working to unlock growth. If you are ready to make an impact and help shape the future of our brands in Morocco, this is your opportunity. What You ll Do for Us Lead development and execution of Morocco s annual marketing strategy and portfolio plans aligned with Africa Operating Unit priorities. Translate consumer and shopper insights into growth opportunities, innovation platforms, and actionable brand programs. Orchestrate end to end Integrated Marketing Experience (IMX) campaigns across media, content, digital, social, influencers, and packaging to maximize reach and return on investment. Drive innovation strategy and new product launches in the Morocco market, ensuring best in class execution from concept to in market impact. Partner with bottling system teams, agencies, and cross functional stakeholders to deliver cohesive, locally resonant brand experiences that build equity and market share. Monitor performance metrics to track marketing effectiveness, optimize campaigns, and guide investment decisions using data driven insights. Champion digital marketing acceleration and advanced analytics capabilities across Morocco to enhance precision in consumer targeting and personalization. Steward marketing budgets with strong commercial discipline to maximize value creation. Accelerate team capability development in creative strategy, digital tools, and agile ways of working to foster a learning culture and continuous improvement mindset. Ensure robust governance of workflows, delivering marketing processes that are fast, integrated, and focused on business outcomes.

Desired Candidate Profile

Requirements & Qualifications

Bachelor s degree in Marketing, Business Administration, or a related field; advanced degree is a plus.

12+ years of progressive leadership experience in marketing, with deep expertise in brand and portfolio strategy, integrated marketing campaigns, and innovation management.

Proven track record in developing and executing consumer centric strategies that drive growth and measurable business results.

Strong familiarity with digital marketing platforms, programmatic media, and data led personalization.

Demonstrated experience in marketing analytics, insights translation, and performance measurement.

Commercial acumen with experience stewarding budgets and contributing to P&L performance.

Ability to inspire and influence diverse teams and navigate complex stakeholder environments, including bottling partners and agency ecosystems.

Skilled in creative development and connections planning; experience managing cultural insights to deliver locally relevant activations.

Expertise in leading cross functional teams and managing projects in dynamic, highly competitive markets.

• Account Management
• Business Development
• Business Insights
• Communication
• Consultative Sales Management
• Customer Relationship Management (CRM)
• Customer Service Management
• Decision Making
• Leadership
• Marketing
• National Account Sales
• Negotiation
• Pitch Presentations
• Results-Oriented
• Sales Forecasting
• Sales Management
• Sales Process