Job description
Job :
We are recruiting a Social Media Specialist who will have the following responsibilities:
- Develop the company's digital presence and generate qualified leads and sales. With a clear goal: to make digital a real growth lever (acquisition + conversion).
- Manage acquisition campaigns (Meta Ads, TikTok Ads, Google Ads)
- Optimize conversion funnels (landing pages, user journeys, retargeting)
- Manage tracking and performance analysis (CPL, ROI, conversion)
- Develop SEO (technical + content) and website visibility
- Participate in the management and optimization of the website (UX, content)
- Create digital content (posts, visuals, videos, ads)
- Manage and engage social media platforms (Instagram, Facebook, LinkedIn, TikTok)
- Contribute to the development of e-commerce activity
Required profile :
Profile sought
- Bachelor's degree (Bac+3) or higher in digital marketing / communication
- 5+ years of experience in digital acquisition / lead generation
- Proficiency in: Meta Ads, Google Ads, TikTok Ads, Google Analytics, SEO
- Comfortable with WordPress / Webflow + creation tools (Canva, Photoshop...)
- Results-oriented (leads, ROI, conversion)
- Autonomous, analytical, with initiative