Innovation Hub - PFE - Marketing Digital

at Découvrez les opportunités de carrière chez Kenz’up ! Casablanca About Kenz’up
Join the new Moroccan fintech startup!
Kenz'up is a startup launched in June 2020, funded and backed by a big Moroccan corporation aiming to diversify its activities towards digital financial services.
Kenz'up has been incubated during 9 months by BCG-DV that delivered a world class MVP and Go To Market strategy that was launched in June 2020.
Since then, the company has grown in terms of people, KPIs and Product.
Kenz'up ambition is to develop a wide range of financial services to be used by millions of Moroccans in their daily life and support the national financial inclusion strategy.

About Kenz’up Innovation Hub

Welcome to the Kenz'up Innovation Hub, where creativity converges with cutting-edge technology to redefine the future of finance and mass consumption overall.
At Kenz'up, we believe in pushing the boundaries of what's possible, and our Innovation Hub serves as the epicentre of this transformative journey.
Nestled within the heartbeat of our Moroccan fintech ecosystem, the Innovation Hub is more than just a physical space—it's a dynamic hub dedicated to nurturing novel ideas, conducting bold experiments, and crafting innovative solutions that propel us forward.
Here, we invite talented individuals to join us in exploring the uncharted territories of financial technology, where collaboration thrives, and where every idea has the potential to reshape the landscape of the industry. Embrace the spirit of innovation at Kenz'up Innovation Hub, where passion meets possibility, and where tomorrow's financial solutions are being forged today.

Your role

Develop and execute unconventional and disruptive growth strategies to propel the adoption of new products developed by the Innovation Lab. Utilize data-driven insights to identify opportunities and devise innovative tactics for user acquisition, retention, and engagement. Conduct experiments and A/B testing to optimize conversion rates across various channels. Collaborate closely with cross-functional teams, including marketing, product development, and sales, to drive cohesive and impactful growth initiatives. Stay abreast of industry trends, emerging technologies, and growth hacking techniques to ensure our strategies remain ahead of the curve.

Required skills

Proven experience in growth hacking or a related field, demonstrating the ability to think creatively and implement disruptive strategies. Strong analytical skills with the ability to derive insights from data and turn them into actionable plans. Familiarity with tools and techniques for rapid experimentation and optimization. Excellent communication skills and the ability to convey complex ideas in a clear and compelling manner.* Entrepreneurial mindset with a passion for challenging the status quo and driving rapid, scalable growth