● Develop and execute marketing plans that support the business objectives for multiple product lines in a B2B environment
● Work with cross-functional teams, including sales, product management, and corporate marketing, to develop and implement programs
● Manage budgets and track ROI for all marketing initiatives
● Develop and manage lead generation programs, working closely with the product team
● Write and edit copy for various marketing collateral, including website content, brochures, blogs, emails, and white papers
● Create and manage email marketing campaigns, using Hubspot or similar tool
● Serve as project manager for various marketing initiatives, ensuring timely completion of all deliverables
● Analyze customer data to identify trends and develop targeted marketing programs
● Monitor industry trends and competitor activity, providing insights and recommendations to management
● Stay up-to-date on latest marketing technologies and tools, and how they can be leveraged to improve marketing effectiveness
● Develop a full circle departmental program from paid to organic media with an eye to achieve revenue goals.
● Perform other duties as assigned in a fast paced and changing business environment.

Required Skills and Qualifications:
● Bachelor’s degree in marketing, business, or related field
● Proven experience in B2B marketing
● Proven track record of successful lead generation campaigns
● Experience managing a team of marketing professionals
● Strong project management skills
● Be a Marketing all-rounder with expertise and experience in growth and revenue