Location(s):
Morocco
City/Cities:
Travel Required:
Relocation Provided:
Job Posting End Date:
June 12, 2024
Shift:
Job Description Summary:
Position Overview:
This role is the key Commercial Partner for the Franchise & Bottling System. It will lead the integration of the Commercial Strategy & Levers into our End-to-End process, plans and strategies within the Franchise to deliver joint System Value. You will be the key Commercial System protagonist and partner driving transformative strategic commercial thought leadership. The role also partners with Frontline Marketing to ensure commercial integration into marketing plans.
What you'll do for us:
- Be the Key Commercial Franchise System partner for Commercial End-to-End Integration within the Franchise.
- Lead & drive the integration of Commercial Execution Excellence and End to End Strategy & Plan with the Franchise & Bottling System.
- Be the Commercial Thought Leader and Integrator for the Franchise (overall Customer & Commercial Leadership representative, connecting dots, representing bottler pain points/capabilities)
- Lead the development of the Commercial Long-Range Plan (LRP) for the Franchise and partners on quarterly topline commercial priorities. Represent the Commercial Agenda for the Franchise in Group System Forums
- Lead the overall Value to Market Strategy & alignment for the Franchise (Be Cold, Be There & Be Perfect) Provide Commercial input and approval of all Marketing Campaigns & Picture of Success.
- Ensure Commercial priorities integration into the marketing plans & processes. Partner with Center of Excellence to leverage and build the Partnership Program Strategy & Plan, within the Market Provide commercial input in the Revenue Growth processes & routines.
- This role requires very solid System acumen and business dimensions - combined with the ability to collaborate and partner to deliver strong results in the marketplace. Highly developed leadership and influencing skills are a must to positively influence Operations, Customers and Bottlers
- To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer- and Commercial understanding, as well as a hands-on mentality.
- The role will be wired closely in a networked approach with Senior Leaders and Operators in the Operating Units Customer & Commercial Leadership as well as our Customers and Bottling Partners.
- Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running execution alignment and collaboration to ensure that OU strategies are fully owned by General Managers
Key Success Parameters
Experience
- 10+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
- Proven track record of execution excellence
- Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
- Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.
Skills:
Business Execution, Channels Strategy, Commercial Execution, Communication, Executing Plans, Influencing, Integrated Marketing, Key Account Management, Leadership, Microsoft Office, Revenue Growth Management, Route to Market, System Economics, Trade Marketing
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.