Morocco CSP Lead page is loaded
Morocco CSP Lead
locationsCasablanca, Morocco time typeFull time posted onPosted Today job requisition idR-89443
Company Profile:
At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.
We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Surf.
Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.
Key Responsibilities / Focus Areas:
Category Growth Strategies Localise (Develop and deploy) CGS at channel and customer level. Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in
Innovation
Define national innovation & launch plan to channels/customers. D4C/D4R: executes locally AND integrates upstream into BU
Targets and Budgets
Allocate USG targets and investment to deliver BG strat by channel and customer Define budgets by channel and customer to deliver UOM target from BU.
Pricing and promotions, Mix
Own Pricing & Promo strategy. Lead monthly forecasting process and report and own Pricing & Promotions Mix NRM: Ownership of L4 and L5
Execution
Deploy strategically aligned commercial plan in Market via CBDDeploy launch plans to channels/customers to ensure strength of execution Define channel / Customer Execution: (SoS, TDP). Shopper / Digital marketing led
Capability
Deploy core capabilities required to win by Channel and Customer. Catman / Shopper / NRM
Context and Main Purpose of Job:
Lead in Market Plan execution (Aligned to BU Strategy) & Dynamic Resource Allocation Localises Category Growth Strategy Executes strategically aligned Commercial Plan in Market
Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly.
Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM)
D4C/D4R: executes locally
AND integrates Channel & Customer
upstream into BU
KPI’s and Dimensions:
USG (Win the Shelf: Share of shelf, TDP)
GM / UOM (Fuel for growth: Dynamic TTS allocation / NRM / Shopper BMI
% BW (iRSV ahead of MS, AGS Top Tier, Category Management /Captaincy)
Key Interfaces:
BU CSP BG Market Lead CBD / CDVP Direct Reports: Stat & Insight / Planning and Operations Functions: Market Finance & Supply Chain.
Key Skills and Knowledge:
Key Skills Innovation mindset; Commerce channels execution and digital business models; Commercial Strategy and Business Acumen / NRM; Category Growth Management; Data-Drive Mindset; Customer and Retailer Understanding
Standards of Leadership
(Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture.
Relevant Experiences:
Prior experience in a CBD role
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey