District Omni Field Execution

Purpose & Overall Relevance for the Organisation: 

Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores

Key Responsibilities:

• Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores


• Train, guide and motivate In-Store Visual Merchandisers (ISVM) to continuously deliver excellence in execution across the entire market in both a DTC and WHS environment


• Cascading of brand guidelines and VM guidelines to ISVM and store teams to ensure executional excellence and understanding of principles to drive accountability at store level  


• Solid ability to guide and influence ISVM and store teams in the following areas; Overall consumer journeys and store layout, capacities and product density, color flow, mannequin styling, VM standards, ISC materials/sizes and specifications


• Assist in measuring and reporting on retail productivity with recommendations to management for continuous improvement


• Understanding of consumer profiles, retail KPIS and OTG strategy in order to guide decision making 


• Support the omni-channel team by providing field / store insights to guide the campaign planning process in order to cater for individual stores / market needs


• Support omni-channel execution team by ensuring campaign readiness at store level (create plug & plays, collate installation permits, create campaign reporting documentation and liaise with suppliers to support OCM installations)


• Proactively highlight opportunities to both retail ops and omni-channel teams to drive efficiency on process and implementation


• Responsible for auditing and ordering VM tools for stores in collaboration with retail and omni team


• Assist in gathering, consolidating, and delivering input on visual merchandising and campaign performance from the DTC Market which will be delivered to the Hub & Global


• Lead new store openings in collaboration with key stakeholders to ensure perfect retail execution aligned with store concept and brand guidelines and oversee the management of in-store VM team support


• Drive overall brand success across key Trade Zones by auditing and reporting on all DTC and WHS touchpoints


• Drive on the ground communication and training with WHS retailers in key Trade Zones


• Provide VM training and instore support for WHS


• Work with back office team on consumer journey with key WHS doors


• Reporting from on the ground analysis of adidas executions and competitor activations

Knowledge, Capabilities and Experience:                              

• Ability to take a proactive approach to strategy implementation, consistently communicating across relevant stakeholders with the business and team to ensure alignment of priorities to meet both brand and retail objectives                                           


• Possess strong interpersonal and clear communication skills through which desired results are delivered in a fast-pace, highly competitive environment                             


• Knowledge of, retail landscape, visual merchandising, retail marketing and presentation


• Strong project and planning skills. Highly organized and demonstrates a ‘finisher, completer’ mentality       


• Knowledge and understanding of store KPIs to make commercial decisions whilst ensuring brand standards remain at the forefront of decision making


• Ability to think conceptually, in strategic terms and diagnose and translate sales/ category reporting to an in-store merchandising strategy          


• Knowledge of customer service principles and processes                            


• Ability to learn and adapt quickly in a fast-paced environment                  


• Demonstrates an inspirational attitude that contributes to a positive team environment           


• Ability to build and maintain effective working relationships with team members and business partners                       


• Well-developed ability to speak, read, comprehend, and write English


• Skilled in PowerPoint and Excel          

Requisite Education and Experience / Minimum Qualifications: 

• Minimum 2 years’ experience working in a sports/fashion customer & commercial focused retail environment, or equivalent combination of education and experience


• Ability to effectively communicate with customers and store personnel


• Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shift


• Ability to manage a portfolio of stores across


• Must hold a valid UAE driver's license