SEA Marketing Innovation Manager

ََََ - المغرب - Morocco

Job Description



Join our Mission to Lead the Future of Snacking. Make It With Pride.



To lead cross-functional innovation projects: ensuring they are grounded in consumer need and deliver desired commercial outcomes.

How you will contribute:



Innovation strategy and pipeline



Provide input – where necessary – to develop the BU innovation strategy and targets
Recommend ideas and opportunities to develop the innovation pipeline

Innovation projects: Project Owner



Build robust product activity requests ( inc consumer need to solve for, the type of innovation, desired ATO / launch date)
Develop consumer-led, financially profitable high level business cases (includes clarity on scope and decision-making parameters)
Develop and deliver creative Marketing concepts and ideas – aligned to consumer need (interact with consumers as appropriate)
Develop the launch plan in partnership with the Category Planning / Sales teams
Track / monitor performance and recommend corrective actions if needed
Throughout the innovation project:
Ensure the project team is clear on the project scope and objectives (to be done at an early stage in the project)
Gather input from the cross-functional teams and take decisions to ensure the project is consumer-led and delivers on its objectives– within the agreed scope, financial, resourcing “parameters”. Escalate if decisions outside agreed parameters are needed
Lead the project at stage gate reviews
Ensures excellence in launch execution
Partners with the PCM to ensure the accuracy of the information uploaded into Accolade (working with other project team members)

Capability building



Be the voice of the consumer (ensuring the project is focused on long-term consumer need) and educate project team members, as required

What you will bring



Unearthing and applying insights to innovation
Strategic thinking applied to identify consumer opportunities and portfolio management
Ideas development and evaluation to build healthy pipeline
Product and pack excellence
Analytical skills, business acumen and commercial plan building
Ability to work collaboratively with external partners ( design, innovation and research agencies) as well as with-functional teams ( MSC, R&D, category planning, sales, I&A, etc...)
Project management

Particular focus areas for BTC / complex innovation Project Owners



Enhanced strategic skills to identify white space opportunities – strategic foresight
Enhanced ability to identify, assess and react to consumer need
Ability to write compelling briefs based on consumer need to address / problem definition, rather than a pre-defined answer
Complex problem-solving skills / out of the box thinking
Diverging and converging mindset
Dealing with ambiguity and iterative processes
Experimentation mindset
End-to-end enterprise – and long-term – thinker
Transformer vs performer mindset and skills
Agile ways of working (scrum, iteration)
Risk taking / risk management

Note: to ensure successful project execution, the Project Owner should remain on the project for up to six months following project launch – to successfully transition ownership to Brand / Category Marketing



Number of Openings Available



1*
No Relocation support available

Business Unit Summary



Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as

Oreo


and

belVita


biscuits,

Kinh Do


mooncakes,

Cadbury, Cadbury Dairy Milk


and

Milka


chocolate,

Halls


candy,

Stride


gum,

Tang


powdered beverage and

Philadelphia


cheese. We are also proud to be named a Top Employer in many of our markets.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type



RegularBrand & Portfolio ManagementMarketingAt Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
تاريخ النشر: اليوم
الناشر: Bayt
تاريخ النشر: اليوم
الناشر: Bayt