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Strategic Insights Associate
We are looking for a Stretegic Insights Associate for a position based in Casablanca, and reporting to Strategic Insights Lead Manager.
In this role, you will work with M&S and other JTI functions as Trusted Business Partner, supporting consumer, trade and business understanding, via research studies and analysis/reporting of data sources.
What you will be doing:
SI AMBASSADOR:
- Actively contribute to the development of SI expertise in North & West Africa markets. Extend awareness and knowledge (methodology, results) of research activities across the team.
- Promote KPIs/efficiency culture by demonstrating benefits of this business approach.
- Share SI results and recommendations including summary presentations for all finalized studies,
- Ensure constant SI support and clarifications available for the team.
KPIs MONITORING and REPORTING:
- Support and execute a complete, effective and insightful Consumer KPIs monitoring and reporting system for JTI in North & West Africa markets.
- Ensure that key business consumer indicators are effectively and promptly tracked with constant frequency, focusing on different internal and external data sources.
PROJECT MANAGEMENT:
- Coordinate daily communication with research agencies including administrative and legal support.
- Apply and ensure budget compliance with all finance, legal and PPO procedures.
- In coordination with PPO, liaise with current and potential providers in order to get best research services and prices.
SI GUARDIANSHIP:
- Supervise, monitor, and control research agencies to provide accurate and business-related information on consumer and customer trends, behaviors and competitive activity
- Supervise all assigned North & West Africa research Agenda projects from set-up to execution, perfoming tight monitoring toward accurate executions and reliable results. Initiate and drive solutions when required (fieldworks, questionnaires, methodologies).
- Support in managing data/knowledge and database and act as one of key guardians (and challenger) in terms of methodology, reliability, consolidation and reporting.
STRATEGIC ANALYSIS:
- Contribute actively to company strategic planning processes by preparing market performance and analysis/reviews when requested
- Initiate and support other team members with specific business cases;
- Provide SI recommendations that are taken into action during market plan development.
Required qualifications:
- University Degree
- At least 3 years in Market research industry.
- Fluent English, Arabic and French.
Market research (Qualitative and Quantittaive, Retail audit.
Advanced ppt and Excel skills
Advanced data analysis/analytical skills.
Power BI, experience with Generative AI will be a plus
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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