POSITION SUMMARY

oOwn brand strategy for the market.

oDefine and Drive Country Specific TA and Brand Strategy.

oDrive product growth and lifecycle management.

oForecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.

POSITION RESPONSIBILITIES

oTailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

oForecast brand performance and track progress towards target

oAllocate and execute in country brand budget

oCross-functional brand leadership – across Field Force, Account mgmt., medical, legal, regulatory, Health and value, supply etc

oProvide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category Lead

oSelect best-fitting modules from regional content; translate and trans-create brand materials, as needed

oManage local agencies for trans-creation (budget, scope, timing, and quality of project)

oTrain Field Force on product positioning and prioritization

oPartner with Medical to educate KOLs on emergent medical research and differentiated product attributes

POSITION ACCOUNTABILITY

oBrand Plan: review of brand strategies by regulatory / legal

oCampaign Development:  Select best fitting modules for country needs

oPromo Meetings: Manage compliance review of materials

oDevelop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)

oLong-range forecasting (with Category Lead and RTAL)

oRevenue adjustments, as needed (with Category Lead and RTAL)

oDevelop promotional meetings strategy (with Category Lead / RTAL)

oValidate brand-specific messages, design training (with medical, regulatory)

oDevelop awareness campaigns, congress content (with KOLs) in partnership with Medical

ORGANIZATIONAL RELATIONSHIPS

oCountry Managers / Category Lead

oLegal Lead

oMarket Access Lead

oMedical Affairs Lead

oRegulatory Lead

oCustomer Marketing roles

oM&E

oRTAL

oeMCM marketing

oGCO Marketing services, Business Analytics & Insights (BAI)

RESOURCES MANAGED  

Financial Accountability

Responsible for business driven from managing current portfolio.

Supervision

No supervision responsibility

EDUCATION, EXPERIENCE

oMore than 5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.

oExperience in Rare Disease / Cardiology is a plus.

oBachelor’s Degree is required and Master degree or MBA is a plus

oBroad knowledge and experience of the north Africa business dynamics is a Plus

oProven track record as key achiever

TECHNICAL SKILLS REQUIREMENTS

Expect candidates to demonstrate these commercial /management competencies

oMarketing, Customer and Competitor Insight

oMarketing Execution

oStrategic and Operational Business/Marketing Planning

oData analysis, interpretation and communications

oPerformance and Program Metrics

oExceptional interpersonal skills

oExceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

oExceptional prioritization –among/across brands, resource-constrained context;

oVendor management

oProficiency in the local language as well as English proficiency

Posting End Date: 30 December, 2025

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.