Company culture :
Cnexia Tech is driven by a culture strongly focused on performance and competitiveness, where ambition, challenge and measurable results are key drivers of success. This dynamic is complemented by a collaborative dimension, promoting trust, teamwork and close managerial support. It also integrates an innovation component that encourages initiative, adaptability and experimentation in a fast-evolving technological environment. Finally, a structured organizational culture underpins the whole by ensuring process rigor, reliability and operational efficiency. [+]
Job : The Specialist, Digital Targeting & Personalization is responsible for executing targeted web experiences on bell.ca using Adobe Target and supporting integrations with Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP). This role focuses primarily on hands-on configuration, testing, and deployment of personalized experiences, with some contribution to personalization strategy and optimization.
Required profile : Key Responsibilities
- Execute targeting and personalization activities in Adobe Target (audiences, offers).
- Manage incoming marketing requests and convert them into actionable targeting setups.
- Collaborate with web integrators to deliver targeted components and content.
- Use RTCDP segments and profile attributes for audience targeting.
- Perform end-to-end QA, including audience validation and experience rendering.
- Maintain documentation for activities, requirements, and workflows.
- Provide light strategic guidance on personalization opportunities (~20%).
Required Qualifications- Hands-on experience with Adobe Target.
- Familiarity with Adobe Experience Platform and RTCDP audiences.
- Understanding of web fundamentals: HTML/CSS basics, parameters, data layers, and JavaScript concepts.
- Experience working with web developers or integrators.
- Strong communication and requirementgathering skills.
- Ability to prioritize multiple requests in a fast-paced environment.
Preferred Qualifications- Experience with Adobe Analytics or Adobe Tags.
- Exposure to digital personalization or experimentation strategies.
- Bilingual (English/French).