Job description

Job :

The Head of External Communication defines and implements the Group's external communication strategy to strengthen its visibility, enhance its brand image, and support business development goals. They ensure consistent communication across all external channels and develop lasting relationships with the media, partners, and stakeholders.
Main tasks
Communication Strategy
Define the annual external communication strategy in line with the Group's directions.
Develop the corporate and commercial communication plan.
Ensure the consistency of the brand's image and positioning across all platforms.
Develop the company's visibility and reputation.
Press and Media Relations
Develop and maintain relationships with the media.
Prepare press releases.
Organize press conferences.
Manage executive interviews.
Ensure continuous media monitoring.
Manage sensitive communication situations or crises.
Corporate Communication
Design corporate communications.
Highlight the Group's achievements and projects.
Support strategic announcements (appointments, store openings, partnerships, results, awards...).
Oversee the company's public statements.
Retail & Brand Communication
Support commercial campaigns.
Participate in the launch of new collections.
Highlight store openings.
Develop institutional and event partnerships.
Oversee public relations operations.
Digital Communication
Supervise social media communication.
Ensure editorial consistency across all platforms.
Develop the influence strategy.
Monitor the company's e-reputation.
Events
Lead institutional events.
Organize openings.
Oversee trade shows.
Organize conferences and partner events.
Represent the company at external events.
Brand Management
Ensure compliance with the graphic charter.
Supervise communication materials.
Develop corporate communication tools.
Ensure consistency of the employer brand in collaboration with HR.
Management
Define communication KPIs.
Develop the annual budget.
Manage communication, PR, and creative agencies.
Lead the External Communication team.
Measure the ROI of campaigns.
Profile sought

Master's degree (Bac +5) in Communication, Marketing, or Public Relations.
Minimum 6 to 10 years of experience in a similar role.
Mandatory experience in retail, mass distribution, furniture, or decoration.
Experience in brand management and corporate communication.
Excellent media and digital knowledge.
Required skills
Technical
Corporate communication
Press relations
Public relations
Brand management
Institutional communication
Crisis communication
Communication strategy
Social media
Storytelling
Project management
Budget management
Media monitoring
Event organization
Content production