Performance Marketing Manager

lxbfYeaa - Morocco - Morocco

Our client is looking for a highly motivated and experienced Performance Marketing Manager with a proven track record in an agency environment.  They need an expert in lead generation using Meta Ads who can design testing & optimization plans and work with a team of Media Buyers to roll out and manage tests across 200+ clients.  This remote role offers the opportunity to work with a global team and manage a diverse portfolio of clients in the aesthetics industry.


Location: Fully-Remote (Work from Home), 10 AM - 6 PM EST


Responsibilities:


  • Testing & Optimization:


    • Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance.


    • Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies.


    • Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats.


  • Performance Reporting & Analysis:


    • Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting.


    • Develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement.


    • Generate detailed performance reports, providing insights into the effectiveness of campaigns. Use data to inform future testing strategies and optimization efforts.


  • Creative Testing & Optimization:


    • Partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives.


    • Design and execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content.


    • Analyze the performance of creative assets, providing actionable feedback to refine and optimize future ad creatives.


  • Client Relationship Management:


    • Partner with client success to enhance client satisfaction, visibility, and support processes designed to expand budgets.


    • Serve as the marketing point-of-contact, offering updates via email and joining calls to answer questions.


    • Manage new campaign launches and offer participation processes to ensure successful execution.


    • Guide providers through marketing requests or issues, escalating to functional leaders when needed.


Qualifications:


  • Undergraduate degree in Marketing, Advertising, or a related field.


  • 7-10 years of experience in digital marketing, preferably within an agency setting.


  • At least 3 years of experience with using Meta Ads for lead generation, and being solely responsible for improving performance.


  • Demonstrable ability to communicate, present, and influence key stakeholders.


  • Proven ability to handle multiple account management projects simultaneously while maintaining keen attention to detail.


  • Strong negotiation, listening, and presentation skills.


  • Excellent verbal and written communication abilities.


  • Project management or sales experience is a plus.


  • Approachable personality with a client-focused mindset.


  • Bonus: Experience in the aesthetics industry, including medspas, plastic surgery, or beauty sectors.


Application Process:To be considered for this role these steps need to be followed:
  • Fill in the application form


  • Record a video showcasing your skill sets


Post date: 17 August 2024
Publisher: Bayt
Post date: 17 August 2024
Publisher: Bayt