Job Description

Roles & Responsibilities

PROFILE 

Training: 

Higher education (Bachelor's + 4/5 years) in communication, digital marketing, business school or equivalent 

A specialization in digital marketing or acquisition is an asset 

All references are subject to verification. 

Experience 

3-5 years of experience in digital communication and/or digital marketing 

Proven experience in managing sponsored campaigns (Meta, LinkedIn, etc.) 

Experience in managing editorial content across multiple accounts or brands is preferred. 

Experience in the training, education or service sector would be an asset 

Experience in a multi-site or networked environment (multiple entities, agencies or establishments) is appreciated. 

Technical skills 

Excellent command of social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) and their professional interfaces (Meta Business Suite, planning tools, campaign management and performance analysis), in order to manage communication activities with a focus on acquisition and continuous optimization. 

Knowledge of web content management tools (WordPress CMS) and performance analysis tools (Google Analytics) 

Proficiency in computer-aided design tools (Canva, basic knowledge of Photoshop/CapCut) to independently produce or retouch visual content 

Good understanding of acquisition and conversion tunnel logic 

Languages: excellent command of Arabic and French, particularly written (C1 level required) 

Cross-functional skills 

Ability to analyze data and produce structured reports 

Ability to lead a working group and conduct meetings 

Ability to thrive in a demanding institutional environment 

Ability to prioritize and manage multiple projects simultaneously 

Thoughtful integration of AI into its professional context 

Ability to monitor and obtain the expected results from service providers (graphic designers, etc.) 

Interpersonal skills 

Intellectual curiosity and an appetite for digital innovation 

Rigour and organizational skills 

Results-oriented and responsible 

Autonomy in execution, collaborative spirit in coordination 

Diplomacy and a knack for teaching — knowing how to persuade without imposing 

Resilience and adaptability in the face of institutional constraints 

Initiative, proactive approach