toto -
Morocco , Casablanca
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toto

Job Details

Job Description

Roles & Responsibilities

Job Description

Participate in the development and evolution of digital TV & Sport products and services (web and mobile), by contributing to the definition of functionalities, user journeys, content organization and product improvements.

Contribute to the continuous improvement of TV, Video and Sport services through the integration of new functionalities, the optimization of content, as well as the implementation of actions promoting user engagement and loyalty.

Ensure the monitoring of product development by coordinating the different stakeholders (technical teams, design, content, marketing, data, customer service, etc.) and ensuring proper monitoring of needs and deliverables.

Participate in the integration and promotion of sports content, dedicated sports sections, thematic campaigns and activations related to major sporting events on the different services.

Contribute to the implementation of acquisition and engagement actions by preparing marketing briefs and coordinating promotional materials (landing pages, banners, newsletters, social media campaigns, operator communication materials, etc.) in collaboration with the Marketing and Acquisition teams.

Monitor and analyze the indicators of content usage and consumption (engagement, active users, content popularity, retention, customer satisfaction, etc.) and formulate recommendations for improvement.

Participate in the optimization of customer journeys, user experience (UX/UI) and subscription processes in order to improve the overall experience while contributing to the achievement of business objectives.

Conduct market and competitive intelligence on the TV, video streaming and sports sectors in order to identify market trends, opportunities and best practices.

Desired Candidate Profile

Qualifications

Strong interest in digital products, web and mobile services, and the world of digital entertainment.

Ability to collaborate effectively with technical, marketing and business teams.

Good understanding of web and mobile technologies.

Comfortable with data analysis and performance indicator tracking, with an analytical mind.

Interest in issues of user engagement, customer experience and digital marketing.

Looking to learn and develop your knowledge in product management, monetization models and the challenges of digital business.

Excellent communication skills and good interpersonal skills.

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About toto
Morocco, Casablanca