Our client is a forward-thinking company specializing in digital marketing solutions for sales professionals. They are seeking a Marketing Strategist to drive their ‘land and expand’ approach, focusing on selling their services to sales professionals within client companies.

This role will involve developing and executing internal and external marketing strategies to increase adoption and engagement among sales professionals.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

1. Landing the Client:

   
   

• Initial Engagement: Collaborate with the business development team to understand the needs and pain points of potential major clients.

  
  

• Custom Solutions: Develop customized digital marketing solutions that address these needs and align with the client’s business goals.

  
  

• Client Onboarding: Work with the onboarding team to ensure a seamless transition for the client into the company’s ecosystem.

  
  

1. Internal Engagement:

   
   

• Tactics and Programs: Develop tactics, approaches, and programs to influence the adoption of the company’s services among sales professionals within the client organization.

  
  

• Communication Plans: Create and implement internal communication strategies to promote the company’s offerings, ensuring that sales professionals understand and engage with the services.

  
  

1. External Marketing:

   
   

• Marketing Strategy: Craft a comprehensive marketing strategy to externally market the company’s services to sales professionals inside the client organization.

  
  

• Digital Campaigns: Execute digital marketing campaigns (email, social media, PPC) tailored to reach and engage sales professionals.

  
  

• Content Creation: Develop high-quality content and targeted campaigns that resonate with the sales professionals, highlighting the benefits of the company’s services.

  
  

1. Performance Analysis and Optimization:

   
   

• Analyze Performance Metrics: Provide actionable insights to optimize marketing strategies.

  
  

• Data-Driven Adjustments: Use data-driven insights to guide strategy adjustments and improvements.
  

  
  

What Success Looks Like:

• Increased Lead Generation: Successfully identify and engage a significant number of qualified leads, contributing to the overall sales pipeline.

  
  

• Effective Outreach Campaigns: Develop and execute outreach campaigns that generate interest and result in scheduled sales calls.

  
  

• Client Engagement: Build strong initial relationships with potential clients, laying the groundwork for successful sales conversions.

  
  

Required Skills and Qualifications:

• Experience in SaaS: Proven experience in building B2C marketing strategies within SaaS.

  
  

• Metrics and Results-Oriented: Demonstrated ability to be metrics and results-oriented, with outstanding communication skills to C-Suite.

  
  

• Design and Branding Sensibility: Strong design and branding sensibility, with an eye for good design.

  
  

• Collaborative Leadership: Ability to work with others and lead when required.

  
  

• Tools & Technology:

  
  

• HubSpot

  
  

• Asana

  
  

• Slack

  
  

• Gmail

  
  

• WhatsApp

  
  

• Zoom

  
  

As a Marketing Strategist, you will play a critical role in shaping the digital marketing strategies that drive success. This role blends strategy, creativity, and innovation, offering a unique opportunity to make a significant impact in the digital marketing landscape.

• Fill in the application form

  
  

• Record a video showcasing your skill sets