Morocco Home Care Brand Manager page is loaded

Morocco Home Care Brand Manager

locationsCasablanca, Morocco time typetemps plein posted onOffre publiée aujourd'hui job requisition idR-91623

Company Profile:

At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.
We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Surf.
Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.

Job Scope:

Brand Manager scope is enhancing a brand's equity directly through advertising campaigns and indirectly through promotions such as cause championing or event sponsorship. Develop an in-depth understanding and become an expert in regional markets – the business environment in which the brands compete, including category segments and channels. Responsible for building a holistic understanding of our consumers and shoppers.
The Brand has the best fitting, consistent marketing strategy, and a great yearly plan to meet company targets, managing the execution of the brand marketing plan, ensuring consistency with brand strategy, brand keys, and brand communication plan, developing brand equity, brand love key and brand communication idea.

Roles & Responsibilities

Contribute to the development of long-term brand strategy and its yearly revisions during the yearly planning cycle.
Develop and execute the yearly brand plans in full synergy with the long-term plan:
Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel.
Lead and run the Integrated Business Planning (IBP) process for the Brand (incl. Brand audits, Brand Strategic Plan, Brand Marketing Plan creation) Develop and execute yearly activity plans including product launches and relaunches, brand communications and brand activations. Coordinate innovation/renovation projects according to IPM guidelines. Contribute to the development of financial plans, create Business Cases together with Finance, monitor Brand P&L. Cooperate with Supply Chain. Provide assumptions for long-term volume forecasting (Demand Volume Meetings - DVM), and ensure a harmonized and cost-effective SKU portfolio in HU (e.g. in case of delisting, on-top/not on-top innovations) Ensure launch materials availability: trade selling story, Key Visual, POS guideline, etc.
Development the yearly brand communication and media strategies including:
Yearly Communication Channel Planning (CCP) briefs Development of the final communication strategy Lead both offline and online tactical plan briefs and approvals for campaigns Development of communication assets (TVC, digital, etc) with creative agencies Coordinate media asset creation, mutation, and delivery to media channels
Continuously monitoring brand performance, initiate discussions, and analysis with relevant departments to improve performance - represents real ownership.
· Management of marketing budgets within agreed targets.
· Owner of pricing strategy and ensure strategic pricing implementation.
· Creating and coordinating promotional and PR activities in close cooperation with agencies.
· Managing brand’s digital platforms: coordinating website, Youtube and Facebook channels.
Build deep, holistic consumer understanding of the Brand/Category.
Deliver market- and customer-knowledge driven input (analyses) into strategy and promotion planning.
Champion the consumer needs and brand passion within the overall business.
· Monitor and react quickly to competitor moves (promotions, new product launches, etc.
· Build and nurture good, challenging but constructive relationship with Customer Marketing, Sales team, Finance, Supply chain.
The brand manager should be able to successfully influence and lead concerned stake holders for the achievement of overall objectives.
· Build and nurture good, challenging but constructive relationship with Brand Development Managers.
· Run all the necessary administrative tasks for the brand (internal orders, etc.

Key Competencies & Skills:

This role is for you if you want to step up in your career, learn new skill sets and take on a strong frontline challenge with the ability to make a difference.
We are looking for someone with -
Excellent communication skills. Passion for high performance with demonstrable results and personal impact. Ability to learn fast. High bias for action, ability to find creative solutions to problems. Excellent consumer and customer centricity. Strong stakeholder management skills, ability to influence and drive the agenda. Curious and ambitious with a strong drive to create an impact.
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité