ABOUT Yassir : Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.
Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
About the role
- We are seeking an experienced and innovative Head of CRM to join our Central Marketing Team. Your mission is to build and lead a strong CRM strategy across our different countries in order to improve user engagement, retention and loyalty. You will be overseeing CRM systems, analyzing customer data, and leading a team to enhance customer experiences and achieve business goals. You will also work closely with the local marketing teams to ensure campaign efficiency, create synergies and bestpractice sharing across all markets.
TASKS :
- Build an efficient CRM strategy across our different markets and services in order to achieve greater engagement and retention
- Create automated campaigns with continuous AB-testing to determine best content, offer and channel for our customers and partners.
- Analyzing customer data to create customer segments and launch trigger-based communications with personalized content in order to achieve our business goals
- Create communication guidelines for all countries and oversee the delivery of campaigns, upskill of teams if necessary
- Develop loyalty & subscription program with local marketing teams to improve cross-sell, upsell & purchase frequency
- Enhance in app customer experience working closely with product & ops department
- Leading monthly get together for best practices sharing between local brand managers in order to create greater synergies
- Analyze success of campaigns and work on automated reports. Monthly meetings with each Marketing Manager to work on optimization.
Profil :
- Education : Bachelor’s or Master degree in Marketing, Business or related field.
- Experience : minimum 5 years of relevant experience in CRM, retention & loyalty in a digital & eCommerce environment.
- At least 3 years in a leadership role.
- Proven experience in marketing automation campaigns & Ab-testings
- Language skills : french and english, arabic is an advantage but not necessary
- Excellent analytical skills
- Strong leadership and team management skills
- Ability to work in a fast-paced and dynamic environment
- Creative, innovative, results-driven, and passionate about marketing.
BENEFITS :
- Great compensation and bonuses including stock options.
- Ground floor opportunity with the team; shape the strategic direction of the company.
- Sharp, motivated co-workers in a fun office environment.
- Full social coverage.