Purpose & Overall Relevance for the Organization:

Contributes to meeting or exceeding store sales and KPI targets by:

• Building an emotional connection with customers and living the Brand Values.


• Serving and selling to customers and conscientiously executing store operations.


• Using his/her expertise and experience to provide feedback and support to selected team members.

Key Responsibilities:

• Is aware of store targets and actively works to meet or exceed these by using all the resources available inside and outside of the store.


• Identifies improvement opportunities and communicates suggestions to store management to drive commercial success.


• Is a role model for customer service and boosts sales and Brand experience by using advanced sales techniques and appropriate elements of the adidas customer service model.


• Shares his/her customer service experience and trains selected team members to fi ne-tune their service skills.


• Uses advanced Category expertise and enthusiasm for the Brand to drive sales and customer loyalty in his/her Category.


• Guides and trains selected members of the team on basic core and seasonal product knowledge.


• Maintains an appealing, easy-to-shop environment for customers by consistently executing visual merchandising and housekeeping standards.


• Complies with store policies and procedures to maintain a safe shopping and working environment.


• Ensures the product offer in the store is made available to customers by assisting with deliveries and replenishing the sales floor.


• Completes sales transactions quickly and accurately while adhering to cash protection procedures.

• Minimizes loss by actively maintaining sales floor awareness while serving customers.


• Collaborates productively and respectfully with team members to meet or exceed store goals.


• Makes himself/herself available to support other team members when needed.


• Communicates a desire to learn and seizes all available opportunities to drive his/her development and increase performance Completes monthly training reports.

Key Relationships:

• Customers


• Peers & Supervisor

Knowledge, Skills and Abilities:

• Advanced Retail Professional Competencies.

Requisite Education and Experience / Minimum Qualifications:

• Minimum 6 months’ work experience in a sports/fashion customer- and commercial-focused retail environment with advanced selling experience and solid product, retail and industry understanding.


• Basic numeracy and literacy and advanced verbal communication skills (additions based on market needs).