Job :
Missions:
Manage relations with the media (print, audiovisual, and electronic press) in line with the company's strategic directions and values;
Develop the company's image and its presence in the media, through adapted and regular communication, while highlighting its businesses, achievements, services, and teams;
Participate in the implementation of the company's external communication strategy.
Activities:
Media monitoring:
Ensure media monitoring and produce a daily press review;
Analyze the content of media coverage on SRM-CS to anticipate media requests and "buzzes" or to adjust the communication strategy;
Produce the media barometer.
Press communication strategy:
Participate in the implementation of the company's external communication strategy;
Identify key messages to disseminate and identify suitable media outlets.
Media relations management:
Handle requests for information or interviews from journalists (print, audiovisual
and electronic press) and prepare appropriate responses;
Establish and maintain strong professional relationships with journalists, editors-in-chief
and heads of newsrooms, based on closeness and transparency;
Build and update a database of press contacts (local, regional, and national).
Content production and dissemination:
Write press releases, press kits, and interviews and ensure their dissemination;
Initiate articles or reports highlighting SRM-CS's businesses/activities, services,
projects/works, and achievements to the media;
Translate, from French to Arabic, any content intended for external communication, particularly to the media (documents, presentations, publications, announcements, press releases, talking points, etc.);
Organize press conferences and any other media event (technical site visits, media seminars...);
Ensure media coverage of SRM-CS events and news;
Participate in crisis communication.
Required profile :
Academic background:
Higher education degree (BAC +5) from a business school or university in communication, journalism, or public relations.