A recognized leader in its market and resolutely focused on innovation, our client continues its growth momentum and is strengthening its Modern Trade sales team. The Key Account Manager plays a strategic role in the development of major modern distribution chains, contributing directly to sustainable performance, value creation, and the visibility of the Group's brands.

Main missions:

Management and development of key accounts

• Manage and develop a portfolio of strategic clients (hypermarkets, supermarkets, purchasing centers).


• Build lasting and trusting relationships with decision-makers in the chains.


• Negotiate and formalize framework agreements (commercial, logistical, and contractual conditions).


• Ensure personalized account follow-up to maximize performance and customer satisfaction.

Deployment of the commercial strategy

• Implement the Modern Trade commercial strategy in line with volume, value, and profitability objectives.


• Develop and adapt commercial action plans: product launches, promotions, merchandising plans, and in-store activities.


• Ensure excellence in execution at points of sale.

Commercial negotiation

• Negotiate listing conditions, pricing agreements, and promotional schemes.


• Prepare and manage annual negotiations with the chains (trade terms, promotional budgets, in-store agreements).


• Optimize commercial investments to generate profitable growth.


• Performance monitoring and competitive intelligence


• Analyze performance indicators: sales, market share, profitability, DSO, and customer KPIs.


• Monitor market developments and competitor actions.


• Identify opportunities for improvement, innovation, or adaptation of the offering.

Internal collaboration and project management

• Work in close collaboration with supply chain, finance, and trade marketing teams to ensure a high level of service.


• Lead cross-functional projects related to the development of the Modern Trade channel.


• Contribute to the continuous improvement of commercial processes.

Profile sought

• Higher education in commerce, marketing, or management.


• Proven experience in a similar role, ideally in the FMCG sector and the Modern Trade channel.


• Strong negotiation, financial analysis, and performance management skills.


• Strong results orientation, customer focus, and ability to manage strategic issues.


• Analytical mindset, autonomy, rigor, and excellent communication skills.

Why this position is an opportunity

• A position with strong strategic impact, at the heart of the Modern Trade development of a market-leading company.


• Direct exposure to major national chains, with a central role in negotiations and value creation.


• A company recognized for its forward-thinking social practices, its commitment to talent development, and the quality of its work environment.


• A group with a solid presence in Morocco and a strong regional footprint, holding a leading position in several countries.


• An environment resolutely focused on innovation, sustainable performance, and operational excellence.


• A position with high growth potential, offering real career development prospects within a structured and growing group.