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Job Description: Senior Manager, Digital –WAMAFranchise (Africa OU)

Job Title:Senior Manager, Digital –WAMAFranchise
Function:IMX / Marketing/Franchise
Location:Ivory Coast, Algeria, Ghana, Morocco
Reports to:IMX Lead, Franchise (Africa OU)

Role Purpose

The Senior Manager, Digital –WAMAFranchiseis responsible fordriving the Digital, Social, and Connected Commerce agenda for the Franchise within Africa OU. The role ensures that all digital initiatives are aligned to OU strategy, enable superior consumer experience, and accelerate brand growth across the system. This leader partners closely with Franchise Marketing, OU IMX, Media, Customer & Commercial, and Bottler teams to deliver bestinclass digital execution and measurable business impact.

Key Responsibilities

1. Digital Strategy & Leadership

• Lead the development and execution of the Franchise digital strategy aligned with IMX and OU priorities.

  
  

• Drive integration of digital across full-funnel marketing, ensuring digital-first thinking in all Franchise brand plans.

  
  

• Serve as the point of contact for all digital capability building, tools, and governance within the Franchise.

  
  

2. Digital Campaign Development & IMX Integration

• Partner with Marketing and IMX teams to ensure digital amplification of creative ideas, content, and campaigns.

  
  

• Lead digital content planning across owned, earned, and paid channels including social media, web, CRM, commerce, and influencer ecosystems.

  
  

• Ensure digital assets are localized effectively and delivered on time for Franchise markets.

  
  

3. Social Media, Influencers & Community Management

• Oversee social media strategy, always-on content calendars, and platform partnerships (Meta, YouTube, TikTok, X, etc.).

  
  

• Build and manage influencer and creator programs, ensuring compliance, brand safety, and measurable outcomes.

  
  

• Monitor online sentiment, drive community engagement, and guide reputation management activities.

  
  

4. Data, Analytics & Measurement

• Champion data-driven decision-making and ensureutilizationof OU and Global measurement frameworks (MMM, MROI, DCE, social listening tools, dashboards, etc.).

  
  

• Track campaign performance, provide insights, and recommend optimizations to maximize digital effectiveness.

  
  

• Strengthen understanding and use of first-party and third-party data to enhance consumer journeys.

  
  

5. Digital Commerce & Customer Integration

• Partner with Customer & Commercial teams to support Connected Commerce initiatives, promotions, and digital shopper engagement.

  
  

• Recommend digital solutions that strengthen online availability, visibility, and conversion at key retailers.

  
  

• Ensure seamless integration between brand plans and customer digital activation.

  
  

6. Franchise & Bottler Capability Building

• Build digital capability across the Franchise and Bottler teams through training, tools, best-practice sharing, and program adoption.

  
  

• Support governance and compliance for digital, social, influencer, and media processes.

  
  

• Strengthen Franchise-level operational excellence in digital execution.

  
  

7. External Partnerships & Ecosystem Development

• Manage relationships with digital platforms, agencies, tech partners, and content creators.

  
  

• Ensure the Franchise leveragescutting-edgetrends, tools, and innovations aligned to system standards.

  
  

• Support sourcing, validation, and management of digital vendors.

  
  

Qualifications & Experience

Required:

• Bachelor’s degree in Marketing, Digital, Communications, or related field.

  
  

• 7–10+ years’ experience in Digital Marketing,Social Media, Media, or IMX roles.

  
  

• Strong understanding of integrated marketing, digital media, analytics, and consumer journeys.

  
  

• Experience working in multi-market or matrix organizations.

  
  

• Proventrack recordof delivering digital results and leading cross-functional teams.

  
  

Preferred:

• Experience in FMCG, retail, beverages, or agency environments.

  
  

• Knowledge of Africa regional consumer and digital landscape.

  
  

• Experience working with bottler or customer teams.

  
  

Key Competencies

• Digital & Social Expertise

  
  

• Data-driven decision-making

  
  

• Collaboration & influencing in a matrix

  
  

• Innovation & problem-solving

  
  

• Strong project management & execution discipline

  
  

• Leadership & capability-building orientation

  
  

Success Criteria

• Improved digital effectiveness and contribution to brand growth.

  
  

• Strengthened digital capability across Franchise and Bottler partners.

  
  

• Increased digital + commerce ROI and performance consistency.

  
  

• High-quality,timelydigital IMX integration across campaigns.

  
  

• Strong relationships with platforms, agencies, markets, and system partners.

  
  

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.