At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Opportunity

The Business and Customer Manager (BCM), reporting to the Brand and Customer Lead, is the strategic heartbeat of our disease area, responsible for the end-to-end commercial success and market presence of our innovative portfolio. This is not a traditional marketing role; it is a high-impact position where you will act as a Catalyst for our field teams and an Architect of the patient journey.

You will co-define and execute a visionary marketing strategy that seamlessly integrates medical insights, market access hurdles, and customer needs. By leading high-impact multichannel campaigns and fostering deep, non-transactional partnerships with Healthcare Professionals and Patient Associations, you will ensure our innovations reach the patients who need them most. 

Main Responsibilities
- Lead the end-to-end lifecycle of marketing strategies, from conceptualizing high-impact multichannel campaigns to field implementation, ensuring seamless alignment with medical and market access objectives.
- Act as the primary strategic partner for field teams (PJPs) by providing deep technical expertise, competitive intelligence, and co-created content to optimize product positioning and performance.
- Develop and nurture sophisticated partnerships with top-tier Healthcare Professionals (KOLs) and Patient Associations to co-create scientific workshops, preceptorships, and patient-centric solutions.
- Take full accountability for brand P&L and marketing budgets, utilizing rigorous KPI tracking and sales monitoring to identify growth opportunities and drive data-driven decision-making.
- Proactively shape the market for upcoming indications and new product opportunities, ensuring the healthcare system is prepared to realize the full potential value of Roche’s innovation.
- Lead complex local and affiliate-driven projects that foster international collaboration, driving scalable initiatives focused on healthcare system improvement and patient support.

Who you are?

Required Education and Expertise
- MBA / University degree in Marketing, having a Scientific Diploma is a plus
- 3 to 5 years professional experience in Marketing
- Should have a good scientific knowledge:
Knowledge of market environment & competition
Substantial experience working with diverse external stakeholders
Experience in Ophthalmology filed is a strong preference
Fluent in both English & French oral and written

Required Competencies and Skills
- Deep understanding of business drivers, products, local market, competition
- Trustful and effective teamwork, inspiring and Influencing
- High energy level, driven with positive enthusiasm and a pragmatic approach
- Innovation – finds creative solutions to complex problems
- Takes responsibility, drives results and achieves expected outcomes

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.