Our client, a major player in the Moroccan restaurant sector, is seeking a Marketing Manager to support its development and strengthen the visibility and performance of its brand. Reporting to the General Management, you will be responsible for defining and deploying the overall marketing strategy, with the objective of supporting profitable growth, developing brand equity, increasing market share, and accelerating digital transformation.

Main tasks:

• Marketing and Brand Development Strategy - Define and implement the annual marketing strategy in line with business objectives. - Develop integrated marketing plans aimed at increasing sales, traffic, and brand awareness. - Manage the marketing budget and optimize the return on investment of implemented actions. - Ensure brand identity consistency across all customer touchpoints.
• Product innovation and commercial offers: - Lead the launch of new products, promotional offers, and commercial platforms. - Adapt international marketing initiatives to the specificities of the local market. - Optimize the product offering, pricing strategy, and promotional calendar. - Collaborate with the Operations and Supply Chain teams to ensure successful launches.
• Digital, CRM, and Customer Experience: - Define and manage the digital marketing strategy across different channels. - Develop customer acquisition, loyalty, and retention initiatives. - Oversee digital platforms (website, mobile application, online ordering, partner platforms). - Design and manage CRM campaigns throughout the customer lifecycle.
• Communication and Media: - Design and deploy communication campaigns (ATL, BTL, digital, influencer, and social media). - Oversee media strategy and investments in collaboration with partner agencies. - Manage external agencies and marketing providers.
• Sales performance and market analysis: - Monitor key marketing and sales performance indicators (KPIs). - Analyze consumer behavior and market trends to identify new growth opportunities. - Support strategic decisions through data analysis. - Define and manage the promotional strategy across different sales channels.
• Cross-functional leadership and coordination: - Work closely with the Operations, Finance, Purchasing, IT, Supply Chain, and Development teams. - Coordinate initiatives with regional marketing teams to ensure alignment with international standards. - Lead cross-functional projects from conception to deployment.

Desired Candidate Profile

- Graduated with a Bac+5 in Marketing, Management, Business Administration or equivalent, from a recognized business school or university.

- Minimum 5 years of experience in a similar Marketing Manager or Senior Marketing Manager position.

- Significant experience in a fast-paced environment, ideally in quick-service restaurants (QSR), fast-moving consumer goods (FMCG), retail or consumer goods.

- Proven expertise in brand strategy, product innovation, digital marketing, CRM, media and sales activation.

- Ability to manage complex projects and unite multidisciplinary teams.

- Excellent analytical, financial and project management skills.

- Strong results orientation, business acumen and data-driven approach.

- Excellent communication, presentation, leadership and influencing skills.

- Proficiency in French and English; knowledge of Arabic is an asset.