Job Purpose

Unilever International is looking for a driven and entrepreneurial Brand Manager to support brand building and activation across Markets (Morrocco, Libya, Iraq, Lebanon, Jordan, Egypt). This role will work closely with cross-functional teams and external partners to lead digital-first marketing, innovation rollouts, and in-store excellence for high-growth brands.

What will be your main responsibilities

• Media Strategy & Planning
• Champion a social-first, mobile-led media approach aligned with brand purpose and consumer passion points
• Identify high-impact digital platforms and audience segments to drive precision marketing
• Analyze media effectiveness and optimize campaign performance using KPIs such as reach, engagement, VTR, CTR, and ROI
• Influencer Marketing & PR Amplification
• Craft influencer strategies that spark cultural relevance, talkability, and desire
• Lead end-to-end influencer and PR partnerships from ideation, briefing, and contracting to amplification and post-campaign tracking
• Deliver earned media and social buzz for key innovations and moments
• dCommerce Strategy & Conversion
• Own digital commerce plans for Amazon, Noon, and other key platforms to drive visibility and conversion
• Collaborate with the media and sales teams to launch always-on and burst campaigns that link media to cart
• Monitor performance metrics and optimize product content, ratings, and search to enhance conversion
• In-Store Activation
• Work closely with the Business Development team to identify high-impact retail accounts and bring key brands to life in-store
• Execute standout activations and POS visibility to drive shopper engagement and offtake
• Track ROI and continuously improve activation strategies
• Brand Health & Performance Management
• Monitor key brand metrics including IMS, market share, numeric and weighted distribution, and EPOS sell-out data
• Identify gaps and opportunities and develop corrective action plans to improve brand performance
• Share learnings and drive continuous performance improvement with business teams to enhance performance
• Budget Management
• End-to-end ownership of Brand Marketing Investment (BMI): budgeting, IO creation, PO releases, spend tracking, and GRN completion
• Ensure full financial compliance and timely reconciliation of marketing spends
• Innovation Management
• Collaborate with Global Brand, BG, and Innovation Planning teams to lead Type 1 4 innovations
• Manage project timelines, artworks, regulatory clearance, and local readiness to ensure On-Time In-Full (OTIF) delivery of launches
• Coordinate with Supply Chain, R&D, Regulatory, and Legal to ensure flawless market launch
• Stakeholder Management
• Build strong partnerships with UI BGs, BU Cross-functional BU Team: BD, Finance, SC, NPD to deliver the marketing objectives
• Strengthen and influencer external partnerships with Customers and Agencies to gain support to deliver business objectives

Desired Candidate Profile

• Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.
• 3-5 years in marketing or brand management (FMCG preferred), ideally in international or multi-market roles.
• Strong project management and executional discipline
• Analytical mindset with ability to turn data into insight
• Exposure to digital marketing, media planning, and eCommerce
• Excellent communication, presentation, and stakeholder management skills
• High agility, initiative, and growth mindset
• Experience working with creative/media agencies and cross-functional partners