A new professional opportunity is opening up at the Sofitel Tamuda Bay Beach & Spa!

MAIN MISSIONS

Definition and management of the Sales & Marketing strategy: develop, implement and adjust the commercial and marketing strategy of the establishment in order to maximize turnover, develop market share and strengthen the positioning of Sofitel Tamuda Bay Beach & SPA on its different segments: MICE, Corporate, Leisure, Groups, B2C, Luxury and international markets.

Business Development: Identify new growth opportunities, develop new markets, prospect new accounts and implement sales actions to achieve and exceed the establishment's revenue targets.

Management & leadership: To guide, unite, motivate and develop the Sales & Marketing team by defining clear objectives, supporting skills development and establishing a culture of performance, collaboration, excellence and inclusion.

Developing and retaining the client portfolio: Develop and retain strategic accounts, including companies, agencies, tour operators, institutional partners, and premium clients. Build lasting business relationships and identify upselling, cross-selling, and loyalty opportunities.

Development of the MICE & Corporate segment: Actively develop the Corporate, MICE and Group segments through prospecting, tenders, business meetings, trade shows, events and strategic partnerships.

Marketing & Communication: Define and deploy the hotel's marketing and communication plan in line with Sofitel's brand positioning and standards. Develop campaigns to increase the hotel's awareness, attractiveness, and visibility among target markets.

Digital Marketing & Social Media: Manage the digital strategy and the establishment's presence on major social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube. Define the editorial calendar, oversee the creation of premium content (photos, videos, Reels, Stories, campaigns, customer experiences, offers, and events), and develop community engagement.

Community Management & Online Reputation: Supervise the management of digital communities, ensure the quality and responsiveness of interactions with customers and prospects, and monitor the establishment's image and digital reputation on social networks, review platforms, and booking channels.

Digital influence & partnerships: Identify and develop relevant collaborations with influencers, content creators, media, tourism partners and digital players in order to increase the hotel's visibility and develop its reputation in national and international markets.

Digital Campaigns & Acquisition: Design and coordinate digital and social media campaigns to generate visibility, traffic, leads, and sales opportunities. Measure their effectiveness and optimize investments based on results and ROI.

Distribution & digital strategy: Optimize the presence and performance of the establishment on the different distribution channels, in collaboration with the Revenue Management, E-Commerce and Distribution teams, in order to improve the visibility, conversion and contribution of the different channels.

Competitive intelligence & market analysis: Ensure continuous monitoring of market trends, changes in demand, customer behavior, competitor strategies and new commercial and digital opportunities in order to adapt the establishment's strategy.

Representing the establishment: Represent Sofitel Tamuda Bay Beach & SPA to clients, companies, agencies, partners, institutions, media, and at trade shows and professional events. Develop a professional network contributing to the hotel's reputation and business development.

Customer Experience & Loyalty: Guarantee a personalized customer relationship that meets premium hospitality standards. Anticipate customer expectations, proactively handle any complaints, and transform customer interactions into opportunities for loyalty and business development.

Performance management & reporting: Monitor Sales, Marketing and Digital KPIs, analyze results, establish regular reports and define action plans to continuously improve sales and marketing performance.

Interdepartmental coordination: Working closely with the Revenue Management, E-Commerce, F&B, Rooms Division, Events and General Management departments to ensure a coherent commercial approach and to transform Sales & Marketing actions into concrete results.