As part of its growth, ARROW ECS is strengthening its teams and is looking for a Paid Media Manager Ecommerce

What you will be doing at ARROW:

• Develop and execute paid advertising strategies across platforms such as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and other relevant channels.
• Manage advertising budgets and ensure maximum return on ad spend (ROAS).
• Plan, launch, monitor, and optimize ecommerce campaigns for technology products, software solutions, and IT services.
• Conduct audience research, competitor analysis, and market trend monitoring.
• Create and test ad creatives, landing pages, and messaging to improve conversion rates.
• Analyze campaign performance using analytics tools and provide actionable insights.
• Implement A/B testing strategies for ads, audiences, and conversion funnels.
• Collaborate with design, content, sales, and product teams to align marketing initiatives.
• Track key performance indicators (KPIs) including CPA, CAC, CTR, conversion rate, ROAS, and revenue.
• Manage remarketing and customer retention campaigns.
• Generate regular performance reports and recommendations for management.
• Stay current with advertising platform updates, ecommerce trends, and emerging digital marketing technologies.

Desired Candidate Profile

• 3+ years of experience managing ecommerce advertising campaigns.
• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.
• Experience with ecommerce platforms such as Shopify, WooCommerce, Magento, or similar.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Experience managing advertising budgets and performance reporting.
• Experience marketing IT products, SaaS solutions, cloud services, or technology hardware.
• Google Ads, Meta Blueprint, or other digital marketing certifications.
• Knowledge of CRM and marketing automation platforms.
• Familiarity with SEO, email marketing, and conversion rate optimization (CRO).