Your Role

At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that healthy homes are places we thrive in.

The primary function of this role is to develop, manage and execute Trade Marketing & Brand activation activities in Moroccan market. Key to this role will be the development of TMO strategy for all channels as well as definition of specific activation plans which encompass our key brands, Arthur Martin and AEG. This is a key role in the organization, developing and executing agreed trade and brand marketing activity alongside the commercial account team for a number of high profile retailers. The mission of the Trade Marketing Manager is to deliver simply outstanding shopper experiences and promote our brands in line with regional direction and business priorities.

As Trade Marketing Manager you will be responsible for bringing Taste, Care, and Wellbeing experiences to life on the shop-floor in a way that is exciting and engaging for the consumers and drives profitable sales for Electrolux and our preferred partners. You will create immersive experiences that connect consumers with your brand.

A Typical Day

PROMOTERS

Morocco market has 100-120 promoters across country reporting to Sales team

In your role you will be responsible to measure and lead the effectiveness of this field force, define their KPI’s, monitor progress, track their performance and drive improvement initiatives.

Ensuring proper knowledge level in those groups, good understanding of our brand stories and product benefits, is key success factor to drive outstanding consumer experiences in stores

RETAIL AND SHOPPER MARKETING PLAN

You will be responsible for developing compelling retail strategy for Morocco to drive outstanding consumer in-store experiences and support reaching company business goals;

You will be expected to translate this strategy into yearly plan per Key Account, corresponding with country business priorities and product launches, selecting optimal activities mix to drive ROI (return on investment). Defining 360 sell out supporting packages per key retailer and store format (A/B/C) is part of that task.

You will be actively working with our Trade Partners, presenting our plans and agreeing on joint ones, discussing implementation and negotiating conditions.

As the budget owner you will be expected to manage it in professional manner, closely monitoring investments, analyzing returns on investments, making improvements proposals and reacting to evolving business needs

To ensure that all activity is aligned to the overall country marketing plan, corporate strategy and meets the company financial and brand objectives.

CONSUMER PROMOTIONS

You will be responsible for creating yearly consumer promotions plan;

You will be expected to propose best working mechanics of promotions and align on the timings and targets with sales and product lines colleagues;

You will be briefing SA Marketing team for development of proper messaging, visuals, in-store and online promo materials;

IN- STORE EXECUTION

Bringing to life our brand stories and ensuring implementation of regional retail guidelines, campaigns and materials is key element of this role.

Your task will be to ensure that all displays, POSMs and other communication materials are produced and deployed in the stores on time and according to the guidelines.

Brand activation

Create a "brand activation plan", Build and maintain a calendar of brand activation events around our brands

Manage Product communication across the organization including creating excitement around new product/feature launches, channeling product feedback and managing issue resolution.

Develop, leverage and deploy local Brand solutions to upscale sales teams to approach clients with multi-faceted media propositions.

Build content (text, pictures, info graphics, videos) and engaging experiences that will convert new and existing customers to our brand.

In this role, you will be dealing with Electrolux’ internal and more importantly with external customers. You should also be confident in dealing with leaders both from a country level and region perspective.

In Electrolux, we encourage open communication at all levels and put emphasis on dealing with our customers as well as colleagues with integrity and respect. You will be working in (city, country) office on regular working hours and may be required to travel both domestic and international.

Who You Are

For you to succeed in this role, you should be:

Expert- You not only know your area of expertise, you’re passionate about delivering simply outstanding consumer experiences.

Energetic – Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term.

Team player - In this role, cross-functional collaboration is crucial, so you should be comfortable in dealing with people with different backgrounds and responsibility;

Agile – you work with urgency, analyzing and adapting to different situations, quickly understanding changes and reacting confidently and decisively;

Open – You keep the consumer and customer front of mind, bringing an outside-in perspective, encouraging cross-collaboration, leveraging diversity and encouraging open feedback;

EDUCATION

You should have university degree in marketing or related field;

Fluent in English, French and Arabic (oral and written);

EXPERIENCE

At least 5 years of experience in retail marketing in local country;

People management;

Keeping you Healthy and Safe

We want you to return home in even better shape than when you started, so we need you to help us do this by making sure you follow a few simple steps. We need you to:

Make sure you take reasonable care for your own health and safety, and

Take reasonable care that what you do (or what you don’t do when you should have) doesn’t affect the health and safety of others, and

Follow reasonable instructions that we might give from time-to-time, such as reporting incidents and hazards, and

Follow policies or procedures, so long as it’s reasonable and we’ve told you about it, and

Attend training that helps you to work safely