Position Overview
Provides analysis and delivery for all media programs and actions within assigned platforms, brands and/or geographies; supports agency management, project delivery and management of media to deliver market excellence, leadership and innovation; supports management of media investment by optimizing media productivity, implementing buying strategy etc. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.
What You Will Do For Us
- Coordinate media buying with procurement, making sure The Coca-Cola Company is performing an efficient buying and receiving maximum value out of the negotiations.
- Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program key performance indicators.
- Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying Purchase Orders sent Agency and Media.
- Support all the auditing processes with media-related questions.
- Recommend the ideal Direct Marketing Investment split by brand and channel to all our portfolio of brands.
- Constantly checking and reporting to status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
- Partner with Platform Services to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the Africa operating unit.
- Execute local media buying that cannot be bought at Operating Unit-level (through Marketing procurement)
- Work in partnership with Front-line and bottlers to ensure that we are capturing the right opportunities in each one of the countries in the Operating Unit.
Role Requirement
- 6+ years of experience managing and optimizing paid media campaigns across various platforms,
- Media strategy, planning and buying, with a strong focus on digital and story doing,
- Extensive knowledge of digital advertising platforms,
- Strong analytical skills for interpreting data and presentations, with a proven ability to derive actionable insights,
- In-depth understanding of the evolved media landscape, including e-commerce trends and innovations,
- Experience working in agencies or FMCG client side,
- Ability to provide input to brand & creative strategy at category level,
- High collaboration and adaptability in Agile cross-functional teams to drive campaign success,
- Proven expertise in coordinating with external partners (i.e.: agencies, production houses, media companies, influencers)
- Demonstrated ability to lead change and foster innovation in fast-paced environments,
- Curiosity and passion for exploring media trends and experimenting with new advertising formats
- Fluent in English, French
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target