Company Description
Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner. Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and harassment.
Accountabilities
Job Description
Lead assigned product lines: building Portfolio in selected Strategic Market Segment (SMS)
- Lead the product lines to maximise market penetration with effective NPI & LEX process whilst managing the PLCM to maintain a coherent overall positioning
- Develop portfolio content to ensure proper communication internally (e.g. Sales & Field Force) and externally (e.g. Growers, Channel Partners) and ensure proper implementation along with Campaign Leads and Communication & Digital Lead
- Provide product intelligence knowledge and provide insights regarding our SMS whilst being a force of proposition in generating new ideas to address our portfolio gaps
- Conduct regular market analysis to identify emerging trends, competitor activities, and customer needs to inform portfolio strategy
- Develop and maintain a comprehensive product roadmap, aligning with overall business strategy and market demands
- KPIs: NPI & LEX volume delivered according to Business Cases; satisfaction of Sales & Field Force in the quality of launches; relevance of portfolio content and ability to connect to growers
Ensuring sound technical positioning & effective value pricing
- Develop brand strategies whilst managing our assets along the Product Life Cycle management (PLCM) and Label Management in terms of crop usages and target segments
- Contribute to Portfolio development as solution builder to address our identified SMS with a clear offer in Premium, Mid-Tier & Biologicals offers in the respective product indications; develop a clear product segmentation
- Own and frame the content of Product Marketing to ensure awareness of internal organisation (e.g. Sales Team, Marketing Organisation) and external clients regarding product features (e.g. Distributors, Sales Representatives)
- Set Net Price based on value pricing methodology and communicate effectively internally and externally whenever applicable
- Develop and implement strategies to optimise product lifecycle management, including planning for product upgrades, replacements, and end-of-life scenarios
- KPIs: effective Net Price setting; coherent brand ladder; clear technical positioning along the PLCM
Contributing in shaping the Portfolio Strategy
- Apply long-term view and provide key insights to develop the BA NWA strategy when it comes to Portfolio whilst considering market trends and growers needs
- Manage & facilitate the entire Asset Meeting process to ensure coordination with key stakeholders and act as BA spokesperson to BU for respective product indications
- Own the yearly Asset Meeting from preparation to implementation (deadlines, deliverables, resources & timeline) for the related product indications
- Develop and maintain financial models to forecast product performance, including revenue projections, cost analysis, and ROI calculations
- Collaborate with finance teams to develop annual budgets and long-term financial plans for the product portfolio
- KPIs: short-term portfolio plan addressing market opportunities; long-term portfolio plan incl. gap fillers; enhanced product overview in I-Plan
Effectively work across boundaries
- Ensure alignment with Marketing Intelligence (MI) and collaboration to enhance data and drive decisions based on analysis
- Work closely with Campaign Management (CM) to ensure alignment on the communication and promotion of our NPIs & LEX as well as existing products
- Work with Crop Protection Development (CPD) organisation whilst developing the portfolio strategy and execution across the BA
- Foster strong relationships with key stakeholders across the organisation, including R&D, operations, sales, and customer service teams
- Represent the portfolio team in cross-functional meetings and initiatives, advocating for product needs and communicating portfolio strategy
- Collaborate with global and regional teams to ensure consistent product positioning and messaging across different markets
Qualifications
Critical knowledge
- Bachelor’s degree in agronomy or business administration (+MBA)
- Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)
- Business strategy development / Financial analysis / Business planning / Product knowledge
- Leadership skills: communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
- Understanding of competitive environment, product management and line management experience / Knowledge of influencers and channel management
Critical Experience
- Minimum of 5 years marketing / sales / Technical management experience
- Marketing, Portfolio or Sales experience in agrichemical business industry
Critical Technical, Professional And Personal Capabilities
- Proficient Knowledge of Product Management (e.g. NPI process, Range Management, Value Pricing, Label Management, PLCM, etc.)
- Understanding of crop agronomy (e.g. crop cycle, weed resistance management, seed treatment techniques, application technologies)
- Exposure to Internal Systems such as AnaPlan (I-Plan), Salesforce.com, Trinity
- Analytical thinking
- Influential and communication skills & stakeholder management.
Critical Leadership Capabilities
- Lead internal, Lead others
- Determined Execution, Growth for all, Long view
Critical success factors & key challenges
- Sound knowledge of business, risk management, financial modelling tools & techniques
- Understanding of crop agronomy and products (e.g. active ingredients, mixtures strategy, post-patent defence strategies)
- Ability to work across boundaries within Marketing Organization with Campaign Leads, Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales Team
- Upskill the portfolio skills of the organization
- Motivate marketing organization
- To look for new solutions in marketing, agriculture and continually develop knowledge and skills
- Generating new insights to influence strategic thinking
Additional Information
- Willingness to travel in the in-scope countries
- Good English, French and Arabic language skillset required