This role is responsible for executing channel marketing strategies that drive growth and engagement through the xxx channel partners in the pre-defined territory, in line with the local business strategy. The Channel Marketing Specialist is part of the EMEA channel marketing community, and collaborates with the local Channel sales, as well as EMEA Field Product Marketing, Product Marcom and Demand Generation Marketing teams to support the development of the Eaton’s channel business and growth ambitions.

The role main responsibilities: 

• With the support of the Direct Manager and in line with the local sales team, develop and execute marketing communication activities targeting partners as a part of the commercial Partner Program in the predefined territory, in line with the EMEA partner program framework.
• With the support of the direct manager, cooperate closely with the local sales team and targeted partners, develop and execute annual channel marketing plans (MDF) to support sales objectives and drive partners engagement.
• With the support of the direct manager, develop a cohesive contact data strategy to enable segmentation and targeting of contacts and work with Sales to ensure that their use of Salesforce for contacts and accounts facilitates richer customer engagement
• Localize and manage marketing enablement and promotional materials, including digital content.
• With the support of the direct manager, plan and execute partner events, webinars, and other activities to drive partner engagement and lead generation.
• Contribute to the push/ pull campaigns and align Tier 1 activities with Tier 2 campaigns to help generate the adequate demand for Eaton offers, and maximize sellout of the partner inventories (including promotions, incentives...)
• Monitor and report on the effectiveness of To- and Through-Channel marketing activities (MDF), making data-driven recommendations for improvement.
• With the support of the direct manager, manage the channel marketing budgets, ensuring efficient allocation of resources.
• Consolidate relationships with key local partners, ensuring marketing alignment on goals and strategies.
• Support the Digital transformation of the xxx partners by promoting the adoption of new collaborative tools (MyEaton, PRM, e-commerce, APIs...)
• Monitor Partner satisfaction regularly, and help make Eaton their partner of choice.
• Contribute to collecting market trends and feedbacks on competitor activities to identify new growth opportunities through the channel.

• Bachelor Degree in Marketing/Communication/Business school.
• 1-3 years experience in marketing communication, preferably in B2B and channel marketing 
  

• Understanding of marketing disciplines
• Understanding of through channel business processes is an advantage(channel business strategy, commercial approach, distribution models etc)
• Experience in partner program planning and deployment (acquire, retain, develop and enable) is an advantage
• Execution of joint marketing activities with partners (campaign planning incl. setting up KPIs, execution of program, MDF management, reporting and analysis)
• Experience in B2B is an advantage
• Experience in channel partner programs and cooperation with EWS companies is an advantage
• Experience working with international cross-functional teams in a dynamic, matrixed environment is an advantage
  Initiative taking.
• Good written communications skills and messaging
• Customer-focus
• Ability to learn fast and curiosity
• Good presentation skills
• Good interpersonal skills
• Good listening skills Digital and data-driven mindset,
• Hands-on approach to execution of the marketing plan