Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title : Trade Marketing, Digital and Operations
Location : Casablanca
This role covers all Galderma North West Africa (NWA) geography, with a specific focus on Sub-Saharan Africa. Projects may be led for the whole cluster (Maghreb & sub-Saharan Africa (SSA)).
Responsible for developing and executing marketing strategies that drive product demand at the retail/HCP level. This role involves collaborating with sales teams, retailers, HCPs and distributors to enhance product visibility and maximize sales. The role will optimize channel partnerships with a focus on customer channels such as pharmacies, ensuring seamless implementation of agreed point-of-sale (POS) activities in alignment with Galderma Global guidelines. This role involves overseeing various digital marketing channels, analyzing performance metrics, and ensuring the alignment of digital initiatives with business objectives of the Cluster in alignment with Galderma Global to enhance overall customer experience.
Set up ecommerce channels for consumer products in key cluster markets
Responsabilities :
Manage Channel Partnerships
Ensure Implementation of point-of-sale (POS) Activities
Oversee the execution of agreed POS activities according to Galderma Global guidelines, ensuring consistency and alignment with brand standards.
Monitor POS initiatives to track effectiveness and adjustments in collaboration with Galderma distributors as necessary to optimize results
Work closely with Galderma Global and Region e-commerce and digital teams to integrate channel partnership strategies with e-retailers or other POS.
Coordinate efforts with Cluster Team to ensure synergy and alignment of objectives across the organization.
Organize Trade Promotional Activities
Create, adapt and implement comprehensive trade marketing strategies that align with the company’s overall marketing goals.
Design and execute promotional campaigns, including in-store displays, product sampling, and point-of-sale materials to drive product visibility.
Conduct market research to identify trends, customer preferences, and competitive activities to inform trade marketing decisions.
Work closely with sales distributor teams to develop tailored strategies for specific retailers and channels.
Monitor and analyze the effectiveness of trade marketing initiatives, using metrics to assess performance and make data-driven adjustments.
Tracking of Promotional Spend vs allocated budgets
Organize marketing activities for Aesthetics and Prescription businesses
Share and drive adoption of Galderma approved marketing material
Oversee the implementation of medical education workshops & related events (roundtables, symposiums)
Digital Marketing Strategy
Create and execute comprehensive digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.
Plan, launch, and manage digital marketing campaigns across multiple platforms to drive brand awareness, engagement, and conversions.
Monitor and analyze the performance of digital marketing campaigns using analytics tools and provide regular reports with insights and recommendations for improvement.
Oversee the creation and distribution of digital content, ensuring it aligns with the brand's voice and objectives.
Stay up to date with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to keep the company ahead of the competition.
Other tasks
Qualifications & Skills :
Master’s degree in marketing, Digital Media and Communication.
Minimum 5 years’ experience in trade & digital marketing and e-commerce with a strong track record of successful campaign management and performance analysis.
Proven success track record in sub-Saharan Africa
Proficiency in digital marketing tools and platforms (e.g., Google Analytics)
Strong analytical and problem-solving skills, excellent communication and negotiation abilities, and proficiency in relevant software and tools.
Strong ability to analyze market data and derive actionable insights.
Excellent verbal and written communication skills.
Ability to adapt to changing market conditions and retail environments.
Strong Collaboration and team spirit skills
Fluency in English, French. Arabic is a plus
Our people make a difference
At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.