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Job Description Summary:

DIRECTOR: FRANCHISE STRATEGY – West Africa,Moroccoand Algeria (WAMA)

Role Overview: 

This roleleadsthe development of the WAMA Franchise Growth Agenda andlongterm/annual business plans, ensuring alignment with the Operating Unit strategy. Itidentifiesgrowth opportunities, drives scenario planning, and develops actionable insights and business cases to support effective execution acrossWIMA Franchise – with independent bottlers across West Africa and Equatorial Coca-Cola Bottling Company (ECCBC) in Morocco and Algeria.A key part of the role is integrating bottler partners through joint planning, aligned investments, and coordinated execution to unlock system-wide growth.

Report to:Vice President – Strategy 

Location:Morocco/ Algeria

Direct Reports:2

Key Responsibilities:

Strategic Planning & Alignment

• Lead development and coordination of the LRP and ABP with bottlers and cross‑functional franchise teams.

  
  

• Serve as the strategic point of contact between the WAMA Franchise and the OU for planning and performance alignment.

  
  

• Provide fact‑based, objective perspectives to ensure alignment with consumer‑led, competitive‑informed, and cross‑functional strategy.

  
  

• Partner with relevant teams to drive end‑to‑end system alignment processes across countries and regions.

  
  

Franchise Performance Management 

• Lead the development and alignment of performance management systems to supporttimelydelivery of strategic and tactical plans.

  
  

• Work closely with senior franchise leadership to execute strategic elements of the FDPs, ABP, and LRP.

  
  

• Design, implement, and ensure effective execution of business routines (FLT, SLT, MBRs, T2Ts, market visits).

  
  

• Define agendas, templates, pre‑reads, and stakeholder alignment processes for key governance routines.

  
  

Strategic Growth and Insights 

• Drive key “Big Bet” and business plan initiatives to deliver against growth metrics (Volume, NSR, OI, share gains).

  
  

• Identifygranular business opportunities through insights, analytics, and cross‑system collaboration.

  
  

• Partneroncommercial and customer strategies that scale across franchises.

  
  

• Build and deliver quarterly Competitive Landscape Deep Dives that decode category dynamics, competitor strategies, and emerging threats—translating them into prioritized business implications and actionable recommendations.

  
  

• Lead and work with the Senior Manager: Franchise Business Opportunities to collaborate closely with the insights team to uncover growth opportunities across the consumer, shopper, customer, and competitive landscapes; and drive franchise performance through weekly performance insights, volume forecasting, and strategic growth analysis.

  
  

System Collaboration and Engagement

• Collaborate with Franchise Unit, OU teams, and bottlers to ensure integrated execution of strategic and commercial priorities.

  
  

• Leverage the OU network to import best practices and innovative ideas that address franchise business challenges.

  
  

• Manage complexity, uncertainty, and multiple stakeholder interfaces effectively.

  
  

People Leadership

• Partner with HR and Operations to develop and execute the Franchise People Engagement Plan.

  
  

• Coach and develop direct reports to maximize their current and future potential.

  
  

• Role model “Leadership in the Network”behaviors.

  
  

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Communication Focus 

• Multiple top-level interactions and negotiations with senior management team members of the System 

  
  

• Strong negotiation, influence,andcommunication skills to align strategies as well as build value-based relationships throughnumeroussensitive situations (with Bottling Partners atRegional/Countrylevel).

  
  

• Strong presentation skills with an ability to adjust messages to fit specific audiences

  
  

• Comfortable with indirectinfluencingand indirectmanaging/coordinating.

  
  

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Education Requirements:

• Bachelor’s degree essential

  
  

• Masters or MBA a bonus

  
  

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Related Work Experience:

• +12 years of Business and/or functional experience in Operation/Strategy/Marketing/Business Development/Consultancy related areas

  
  

• Ex-consulting experience a plus

  
  

• Proven leadership trajectory and influencing a senior leadership team

  
  

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Functional Skills:

Mastery of:

Solid business acumen skills:to translatedata and insights to help inform key business decisions

Strategic thinking:integrate diverse business insights and connecting the dots to developholistic approach

Stakeholder leadership/negotiation:to drive better conversations into practical applications

Problem framing and problem-solving:ability to structure and coordinate / lead cross functional complex analysis, initiatives, or efforts

Systemic thinking:Experience with large-scale organizational change efforts and global capabilities implementation. Being comfortable with ambiguity and willingness to challenge the status quo.

Broadexpertisein:

Synthesis and storytelling:Communicate,influenceand convince stakeholders through a structured, fact base and action-oriented storytelling

Innovation and taking differentapproach

Adaptability/flexibility:Comfortable with ambiguity

Organization and focus:prioritize through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.