Job Description

Roles & Responsibilities

Head of French Language Centre

Under the authority of the Director of the French Institute of Morocco Agadir, in conjunction with the branch Secretary General and the National Director of Language Centers, the French Language Center Manager leads and develops the center's activities in all their dimensions (French as a Foreign Language courses by individual registration, certifications, IF Maroc Pro), balancing pedagogical excellence, economic performance, and quality of service, with a focus on attracting new students and enhancing local visibility.
The French Language Center Manager is first and foremost a results-oriented manager, focused on partnerships and customer experience. Their commitment, dynamism, and innovative spirit, along with an understanding of the challenges of linguistic cooperation within the French Institute in Morocco, will be essential assets for this key position.

Main responsibilities:

1. Development of activity and target audiences (strategic priority)

• Define and manage a local action and development plan aligned with the national roadmap (French as a Foreign Language courses, Certifications, IF Maroc Pro, continuous improvement of service quality),
• To design, adapt and promote an attractive, innovative training offer that meets the needs of the target audiences (children, teenagers, students, professionals),
• Structuring and deploying an active approach to attracting and prospecting (schools, universities, institutions, businesses),
• To develop sustainable partnerships that generate activity for the center, in the fields of education and business
• Contribute to the development of IF Maroc Pro (FOS offerings, responding to market needs, HR relations)
• Optimize the conversion rate (leads to registrations)

2. Management of economic performance

• to develop and monitor the center's budget, in close collaboration with the Director and the General Secretary (revenues, expenses, profitability, pricing structure),
• Monitor key performance indicators: registrations, revenue, course occupancy rates, margins,
• Leveraging management tools (dashboards, stock management software) to guide decisions
• Implement corrective actions,
• Monitor the competition and market trends.

3. Organization and operational management

• Oversee the planning of course sessions (groups, levels, teachers, rooms, schedules), the assignment of teachers, and the logistical organization across the different teaching sites.
• To ensure the smooth organization of registrations and user journeys,
• Supervise the organization of certifications (DELF-DALF, TCF, etc.),
• Recruiting and integrating temporary teachers,
• Ensuring the reliability and smooth operation of daily administrative processes,
• Assist the Secretary General in managing teacher contracts, their teaching hours, and monitoring and validating the hours worked by these teachers.

Desired Candidate Profile

Education:
Master's degree/MBA (Management and Project Management, Organizational Management, Business Management, French as a Foreign Language) or equivalent, or proof of relevant professional experience;
Excellent command of French;
All references are subject to verification.
Experience:
Essential experience in team management, project leadership, and establishing or developing partnerships with institutional or private stakeholders;
Experience in implementing communication and prospecting strategies: promoting courses, expanding the client portfolio, and building customer loyalty. Experience
in managing a learning center
. Experience in providing ongoing training for teams and leading cross-functional projects in conjunction with national bodies.
Knowledge:
Familiarity with the French as a Foreign Language (FLE) environment, certifications (DELF/DALF, TCF), and cooperation partners in the field of French language (France Education International);
Knowledge of the region's economic fabric (SMEs) and initial, continuing, and vocational training;
Knowledge of the educational and university ecosystem;
Proficiency in office software, online collaborative work tools, and planning tools;
Good knowledge of online learning platforms and their digital use.
Job requirements:
Adaptability and flexibility: Ability to adapt to diverse environments and adjust one's work organization according to service priorities and requirements.
Availability and flexible hours: Evening and weekend availability required as needed (classes, exams, events, peak periods).
Regional mobility to monitor activities and partnerships.
Valid driver's license (category B) required.
Personal qualities:
Ability to lead a team and manage projects, and to report on progress;
Excellent interpersonal skills to ensure team management and communication with partners.
Rigor and organizational/planning skills;
Teamwork skills, ability to listen and analyze needs;
Ability to adapt to the diverse needs of clients;