Job description

Company culture :

HEOMI is characterized by a culture strongly focused on performance and competitiveness, where ambition, challenge and customer orientation are key drivers of success. This dynamic is complemented by a collaborative dimension, promoting trust, empowerment and close managerial support. The company also integrates a more moderate innovation component, encouraging initiative and adaptability. Finally, a less dominant organizational dimension provides a structuring framework to support efficiency.

As part of the development of our Programmatic department, we are recruiting a programmatic buying expert in Casablanca.

Your missions
• Design, activate, and optimize programmatic display, native, and video campaigns via DSPs (DV360, The Trade Desk, Xandr, or equivalent) in the French market
• Manage performance at CPL/CPA: bidding, budget pacing, frequency capping, inventory arbitrage, continuous optimization towards profitability KPIs (CPL, CVR, ROAS, margin)
• Build and refine audience strategies: 1st/3rd party segments, contextual targeting, lookalikes, retargeting, leveraging post-cookie signals
• Manage deals: open auction, PMP, preferred, and private marketplace deals with premium SSPs and publishers
• Ensure media quality: brand safety, viewability, anti-fraud (IAS, DoubleVerify, MOAT, or equivalent), whitelists/blacklists
• Handle tracking and measurement: tagging plans, server-side conversions, attribution, decision-oriented reporting to the acquisition management team
• Collaborate with creative and data teams (Lyon + Casablanca) on formats, landing pages, and A/B tests
 

• 3 years minimum of operational experience in programmatic trading (trading desk, media agency, publisher, or advertiser)
• Advanced mastery of at least one major DSP: DV360, The Trade Desk, Xandr, Amazon DSP, or StackAdapt
• Solid understanding of the programmatic ecosystem: RTB, header bidding, SSPs, ad exchanges, deal IDs, media quality measurement
• Strong data-driven mindset: comfortable with bidding logic, attribution models, GA4, Excel/Sheets
• Experience in lead generation or in finance/insurance verticals is a significant plus
• Fluent French required (target market: France); professional English appreciated (interfaces and platform support)
• Autonomy, rigor, results-oriented

What we offer:

• Attractive and evolving compensation: competitive base salary + performance-based bonus
• Real and significant budgets from the start, direct DSP management - no micro-account management
• A well-equipped environment: AI stack, proprietary dashboards, structured optimization processes
• A dual Lyon/Casablanca culture with rapid development prospects (potential lead of the programmatic department)
• Continuous training on market evolutions: cookieless, curation, CTV, retail media
 

To apply: send CV + 2-3 examples of programmatic campaigns managed (platforms, budgets, KPIs before/after)