Our firm is recruiting on behalf of its client, a leading retail group in Morocco, partnering with several international brands in the fashion, beauty, and lifestyle sectors. In the context of its business development and structuring, the Group is creating a strategic position of Group Marketing & CRM Manager, with the ambition of strengthening the contribution of marketing and CRM to the commercial performance of its various brands.

Position Reporting to Management and working across a multi-brand scope, you will define and manage the Group's marketing and CRM strategy with a clear objective: to develop traffic, loyalty and sales.

In this role, your responsibilities will include, among other things:

• To define and deploy the marketing strategy of the Group and its various brands, and to manage the associated budget;
• Design marketing and sales promotion plans in line with key brand events;
• Managing the CRM and loyalty strategy: customer segmentation, relationship journeys, multi-channel campaigns and loyalty program;
• Leverage customer data to improve purchase frequency, retention, reactivation and average order value;
• Oversee the digital, social media and influence strategy, as well as paid media agencies and campaigns;
• Develop retail marketing actions aimed at generating in-store traffic: sales operations, launches, customer events and VIP operations;
• Maintain relationships with international partners and adapt their campaigns and guidelines to the specificities of the Moroccan market;
• Monitor marketing and CRM KPIs, measure the ROI of actions undertaken and identify levers for performance optimization.

Desired Candidate Profile

With a Bac+5 degree in Business, Marketing or Communication, you have 5-10 years of experience in marketing and CRM, ideally acquired in Retail, Fashion, Beauty, Luxury, FMCG or Consumer Goods;

You have solid expertise in CRM, digital and data and master customer segmentation, reporting, KPIs, CRM tools as well as Excel;

You are recognized for your business acumen, analytical skills, creativity and results-oriented mindset. Dynamic, organized and possessing excellent interpersonal skills, you are comfortable in a multi-brand environment and know how to unite different stakeholders around commercial issues;

Excellent command of French and professional English is essential.