Job description

Job Title
Business Development Executive

Job Scope

The Business Development Representative (BDR) is responsible for generating and qualifying new business opportunities across French Speaking African region, in alignment with the company's overall commercial strategy. The position identifies and engages with prospective customers, develops initial relationships, qualifies business needs and creates sales opportunities for the commercial team. The role combines proactive outbound prospecting with inbound lead follow-up and requires close collaboration with Sales, Marketing and other relevant internal teams.

1. Lead Generation and Prospecting: Identify and develop new business opportunities across NAF through outbound prospecting, market research, databases, digital channels, events and other relevant sources. Build and maintain a pipeline of prospective customers in line with agreed targets and priorities.

2. Lead Qualification: Engage with prospective customers to understand their business needs, challenges, requirements and potential fit with the company's products or services. Qualify leads based on agreed criteria and determine appropriate next steps for progression within the sales process.

3. Outbound and Inbound Engagement: Conduct proactive outreach through relevant channels, including phone, email, social media and other communication platforms, while responding to and qualifying inbound enquiries. Maintain consistent and professional communication with prospects throughout the initial engagement process.

4. Sales Opportunity Development: Convert qualified prospects into meetings, discovery calls or other agreed sales opportunities for the relevant sales team. Provide accurate and relevant information to Account Executives or other commercial stakeholders to support effective follow-up and progression of opportunities.

5. CRM and Pipeline Management: Maintain accurate and up-to-date records of prospect interactions, activities, qualification information and sales opportunities within the company's CRM and other relevant systems.

7. Sales and Marketing Collaboration: Work closely with Sales and Marketing to execute lead-generation initiatives, follow up on marketing-generated leads and align prospecting activities with agreed commercial priorities. Provide feedback on lead quality, prospect responses, market activity and potential areas of opportunity.

8. Reporting and Performance Management: Track and report on prospecting and business development activities, including outreach volumes, lead qualification, meetings generated, pipeline contribution and other agreed KPIs. Use performance data to identify opportunities to improve activity levels, conversion rates and overall effectiveness.

• Experience in Business Development, Sales, Lead Generation, or a similar customer-facing role.
• Fluent in French and English, both written and spoken.
• Strong communication, presentation, and interpersonal skills.
• Comfortable with outbound prospecting, cold calling, email outreach, and social selling.
• Good understanding of CRM systems and ability to maintain accurate sales activity records.
• Strong organizational and time-management skills, with the ability to manage multiple prospects and follow-ups.
• Results-oriented, proactive, and comfortable working towards activity and pipeline targets.
• Knowledge or experience of the North African / French-speaking African market is an advantage.

• Bachelor’s degree in Business, Marketing, Sales, Communications, or a related field.

At least 3 years of industry related experience.

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