Our client is a nationally scaled luxury real estate brokerage focused on attracting and supporting high-performing agents and teams. The company is executing an ambitious growth strategy centered on agent recruitment, brand visibility, and long-term market leadership. With a multi-month recruitment funnel and a performance-driven mindset, the organization is investing heavily in data, systems, and modern marketing infrastructure to support its next phase of growth.

Fully remote | 9 AM - 5 PM EST

The Demand Generation Manager will own and operate the full demand generation and lifecycle marketing engine supporting agent recruitment and brand growth. This is a hands-on, senior-level role responsible for executing paid acquisition campaigns, building multi-touch lifecycle marketing systems, and analyzing full-funnel performance to drive high-quality agent conversions.
The role works directly with executive leadership and Recruiting Operations to improve lead quality, optimize long-cycle conversion, and ensure marketing efforts translate into booked meetings and signed agents. This position requires a builder/operator mindset with a strong bias toward execution, speed, and data-driven decision-making.

• Own and actively manage paid demand generation campaigns across channels including Meta (Instagram), YouTube, and Connected TV.

  
  

• Execute hands-on campaign setup, testing, optimization, and iteration focused on attracting high-performing luxury agents and teams.

  
  

• Optimize campaigns for downstream performance metrics such as SQLs, booked meetings, and cost per acquired agent.

  
  

• Continuously test messaging, audiences, and offers to improve funnel efficiency and reduce acquisition costs.

  
  

• Optimize demand generation across paid, owned, and earned channels, measuring success based on downstream impact rather than top-of-funnel volume.

  
  

• Own lifecycle marketing programs using ActiveCampaign, including multi-touch email and SMS nurture sequences.

  
  

• Build and manage lead scoring frameworks to prioritize high-intent agents and improve follow-up efficiency.

  
  

• Partner closely with Recruiting Operations to ensure clean lead routing, proper handoff, and accurate conversion tracking in Follow Up Boss.

  
  

• Optimize meeting-set and meeting-to-sign conversion across a long recruitment funnel.

  
  

• Analyze funnel performance across paid acquisition, lifecycle nurture, and conversion stages.

  
  

• Calculate and monitor cost per lead, cost per acquisition, and ROAS across campaigns.

  
  

• Improve reporting dashboards to make performance data actionable for leadership using tools such as Funnel.io, Looker, and related analytics platforms.

  
  

• Apply a multi-touch attribution lens across long conversion cycles to inform budget allocation, campaign prioritization, and scaling decisions.

  
  

• Stay current on evolving acquisition dynamics (including changes in search, discovery, and AI-influenced buyer behavior) and proactively recommend adjustments to targeting, messaging, and channel strategy.

  
  

• Work directly with executive leadership on go-to-market execution and growth strategy.

  
  

• Collaborate with junior paid media and creative support resources to increase testing velocity.

  
  

• Push for speed, accountability, and clarity across workflows, reducing creative and reporting bottlenecks.

  
  

• Leverage AI-assisted tools to accelerate creative testing, copy development, and campaign optimization.

  
  

• 5+ years of experience in demand generation, growth marketing, or performance marketing roles.

  
  

• Proven hands-on experience running paid acquisition campaigns.

  
  

• Experience building and managing lifecycle marketing programs using ActiveCampaign or similar platforms.

  
  

• Experience working with integrated systems such as Zapier, Follow Up Boss, Funnel.io, Airtable, and Looker.

  
  

• Prior experience in real estate, prop tech, or adjacent industries with long sales cycles is strongly preferred.

  
  

• Strong analytical skills with the ability to interpret funnel data and translate insights into action.

  
  

• Proficiency across paid media platforms and performance optimization workflows.

  
  

• Experience integrating tools via Zapier and managing multi-system workflows.

  
  

• Familiarity with reporting and funnel visualization tools such as Funnel.io.

  
  

• Strong understanding of multi-touch attribution across long sales cycles.

  
  

• Highly autonomous, self-directed, and comfortable owning outcomes independently.

  
  

• Builder/operator mindset with a bias toward speed, execution, and efficiency.

  
  

• Confident communicator who pushes for higher standards based on data.

  
  

• Comfortable collaborating closely with leadership and working Pacific Time hours.

  
  

• High energy, focused, and results-oriented.

  
  

• Consistent improvement in lead quality, SQLs, and booked recruitment meetings.

  
  

• Reduced cost per acquired agent through ongoing optimization and testing.

  
  

• Well-structured lifecycle and lead scoring systems that improve recruiter efficiency.

  
  

• Clear, actionable reporting that informs leadership decisions and growth strategy.

  
  

• Faster campaign iteration with reduced creative and reporting bottlenecks.

  
  

This role offers the opportunity to step into a senior, high-impact position with direct influence on a nationally scaled brokerage’s growth trajectory. You will have ownership, autonomy, and executive visibility while building a modern, performance-driven demand generation engine in a fast-moving environment focused on results and accountability.

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