Job description

Job :

• Analyze the automotive market, trends, changes in customer needs, and competitor offerings;
• Ensure continuous competitive monitoring of products, prices, equipment, and positioning;
• Participate in the development of product strategy and launch plans for new models;
• Build and update product arguments and sales support tools;
• Monitor the commercial performance of product ranges and analyze key performance indicators;
• Collaborate closely with sales, marketing, communication, and network teams;
• Support and train sales teams on new products and competitive advantages;
• Develop and implement the annual marketing plan in line with the commercial strategy;
• Supervise the management of websites, landing pages, and digital platforms;
• Manage SEO/SEA campaigns, email marketing, and social media;
• Lead and develop the marketing and communication team.

Education:

• Bachelor's degree (Bac+4) to Master's degree (Bac+5) in Marketing, Communication, Business School, or equivalent.
• Specialization in digital marketing / brand communication is a plus.

Experience:

• Minimum 5 years in marketing/communication, ideally in the automotive or retail sector.
• Managerial experience of a team (at least 2 years).

Technical Skills:
• Proficiency in digital tools: CMS, SEO/SEA tools, social media platforms, email marketing
• Knowledge of analytics tools (Google Analytics 4, Meta Ads Manager)
• Graphic design skills (Adobe Suite, Canva) are appreciated
• Good command of professional English (manufacturer communications)