Job description

Company culture :

Université Internationale de Rabat (UIR) operates within a strongly performance-driven and competitive culture, where ambition, academic excellence and institutional reputation are key success drivers. This environment is reinforced by a significant innovation dimension, promoting research, experimentation and the development of high-impact projects. The culture is further supported by a collaborative approach, encouraging team engagement, knowledge sharing and close leadership. To a lesser extent, structured processes help ensure operational efficiency and reliability across academic and administrative activities.

As part of the development of our continuing education activities and the strengthening of our relationships with companies, we are recruiting a Head of Development, Continuing Education and Business Relations - Casa Campus

Main missions:

1. Commercial Development and Activity Development (Priority Mission)

• Develop continuing education activities to achieve revenue, participant recruitment, and program growth objectives.
• Define, implement, and manage commercial and marketing actions (BtoB & BtoC) in coordination with the relevant teams.
• Ensure multi-channel commercial prospecting (phone, email, events, professional networks, partnerships, etc.) and develop a portfolio of prospects and companies.
• Manage the entire commercial cycle: lead qualification, follow-ups, appointments, negotiation, conversion, contracting, registrations, invoicing, and payment tracking.
• Ensure commercial follow-ups and debt collection in collaboration with the relevant departments.
• Develop and retain relationships with partner companies, identify new opportunities, and contribute to the development of new programs.
• Manage commercial dashboards, monitor KPIs (leads, conversion rates, revenue, participants, payments, satisfaction, etc.), and implement necessary corrective actions.
• Conduct market research to adapt the offering and strengthen the positioning of Continuing Education.

2. Management of Continuing Education Programs

• Ensure the pedagogical and administrative coordination of programs, from registration to graduation.
• Plan training sessions, coordinate instructors, and ensure the smooth running of classes.
• Supervise exams, defenses, grades, certifications, and graduation processes.
• Ensure the quality of the participant experience and monitor the careers of graduates.

3. Quality, Accreditations, and Continuous Improvement

• Supervise syllabus management and ensure program compliance with academic standards.
• Participate in accreditation processes (AACSB, EQUIS, AMBA) and continuous improvement initiatives.
• Implement and monitor dashboards as well as academic, commercial, and operational performance indicators.

4. Business Relations, Events, and Institutional Coordination

• Develop relationships with companies, partners, and Alumni to strengthen the Executive ecosystem.
• Organize events, conferences, ceremonies, and Study Trips, and support participants during international mobility.
• Ensure coordination with the Rabat campus, participate in institutional meetings, and ensure alignment with the Rabat Business School strategy.

Behavioral Skills

• Strong results orientation with the ability to achieve revenue and recruitment targets
• Excellent interpersonal skills, service-oriented, independent, and rigorous in carrying out tasks
• Good coordination, organization, and project management skills

Operational Skills

• Excellent skills in prospecting, negotiation, sales management, and partnership development
• Proficiency in office tools, CRM, and information systems
• Proficiency in French and English, both written and spoken

Profile

Master's degree (Bac+5) in Management, Commerce, Marketing, Business Administration, or equivalent field
Proven experience in business development, client relations, and/or continuing education