Job description

Company culture :

Kitea is characterized by a corporate culture centered on collaboration, where teamwork, trust and strong human relationships play an essential role. The company promotes close leadership that supports employee engagement, accountability and development. This collaborative foundation is strengthened by an openness to innovation, encouraging agility, creativity and adaptation to market changes. It also relies on a structured organization and a performance-oriented mindset, ensuring efficiency, reliability and a focus on results.

The Head of Retail Experience & Activation is responsible for the design, deployment, and continuous improvement of the in-store customer experience. They will lead commercial and marketing activations to enhance the attractiveness of points of sale, stimulate traffic, maximize sales, and ensure a customer experience consistent with the brand's positioning.
They work closely with the Marketing, Retail, Merchandising, E-commerce, and Operations teams to create differentiating omnichannel experiences.
Main missions
Retail Experience Strategy
Define the in-store customer experience strategy.
Develop an immersive and differentiating shopping experience.
Ensure consistency of customer experience across the entire network.
Identify consumer expectations and propose innovations.
Implement in-store experience standards.
Retail Activation
Develop the annual commercial activation calendar.
Lead collection launches.
Organize commercial promotions.
Design seasonal operations (Ramadan, Eid, Back to School, Black Friday, Sales, etc.).
Develop in-store event experiences.
Implement traffic generation campaigns.
Visual Merchandising Experience
Define customer journeys.
Optimize display areas.
Develop ambiance and decoration concepts.
Supervise product displays.
Ensure Visual Merchandising consistency.
Omnichannel
Ensure consistency between physical stores and digital channels.
Develop omnichannel journeys.
Participate in Click & Collect projects.
Improve the in-store digital experience.
Performance Analysis
Measure activation performance.
Analyze customer behavior.
Identify improvement levers.
Monitor customer experience KPIs.
Conduct benchmarks.
Project Management
Lead retail innovation projects.
Coordinate partner agencies.
Manage activation budgets.
Supervise event providers.
Management
Lead the Retail Activation teams.
Develop employee skills.
Coordinate Marketing, Retail, and VM teams.
Lead steering meetings.

Master's degree (Bac +5) in Marketing, Business, Retail Management, or equivalent.
Minimum 8 years of experience in retail, including at least 3 years in a management position.
Experience in the furniture, decoration, fashion, or specialized mass retail sectors.
Experience in managing omnichannel projects.
Strong sensitivity to customer experience.
Required skills
Technical
Retail Management
Customer Experience (CX)
Retail Marketing
Trade Marketing
Marketing Activation
Visual Merchandising
Merchandising
Event Management
Consumer Insights
Omnichannel
Project Management
Data Analysis
Budget Management