• Participate in market watch by staying regularly informed about the medical (publications, recommendations, etc.), regulatory (pricing, reimbursement policies, etc.), and competitive (players, competitors, products, etc.) environment


• Identify and formulate, based on analyses, development opportunities for each product


• Propose promotional strategies for validation (strategic objectives, sales forecasts, market penetration rates, product positioning, etc.)


• Translate promotional strategies into a prioritized and budgeted operational marketing plan


• Participate in budget development in terms of sales objectives


• Develop promotional tools and materials in compliance with regulatory and legal constraints


• Develop product arguments and ensure the training of delegates on the marketing aspect (mastery of communication axes, market, competition, etc.)


• Ensure the follow-up of action deployment (with medical representatives), analyze the results, and propose any measures aimed at promoting the products within its scope and improving their performance
   

Profile:

• Bachelor's degree (Bac+4/5) in Science or Marketing


• Minimum 3 years of experience in the pharmaceutical industry


• Possess a strong analytical and observational mind


• Be agile and able to adapt to situations


• Be sensitive to marketing culture


• Have excellent teamwork skills


• Have good interpersonal skills and good transversal communication abilities

Required Skills:

• Knowledge of the medical environment and healthcare industries


• Good knowledge of products, markets, competition, and stakeholders


• Techniques for budget development and monitoring.