Job :
We are looking for a Digital Studies and Marketing Officer for one of our clients, as part of strengthening their analysis, data valorization, and institutional communication missions.
Main tasks:
1. Strategic content analysis and production:
Contribute to the implementation of the action plan;
Collect, process, and analyze data related to the tourism sector;
Develop analytical notes, market watch sheets, and sector publications;
Contribute to the valorization of data through concise and educational materials.
2. Studies and surveys:
Participate in the design and monitoring of sectoral studies and surveys;
Contribute to the development of terms of reference;
Ensure technical follow-up of service providers;
Analyze and synthesize study results.
3. Digital and publication valorization:
Manage and develop institutional social media networks;
Design digital content with high informational value (infographics, visual summaries, short formats);
Participate in populating and optimizing the website;
Monitor digital performance indicators and propose areas for improvement.
Required profile :
- Master's degree (Bac+5) in marketing, data marketing, or a related field;
- 2 years of experience;
- Strong analytical skills and ease with numerical data;
- Excellent writing skills in French and English;
- Proficiency in digital tools and social networks;
- Good command of visual creation tools (Canva, Photoshop, or equivalent);
- Knowledge of data visualization tools (Power BI, advanced Excel...) is a plus;
- Ability to work independently in an institutional environment.