Company culture :
McDonald’s Morocco is built on a cooperative culture that values people, teamwork and mutual support. A close management approach encourages guidance, empowerment and collective commitment. This collaborative foundation is complemented by a strong performance-driven mindset, focused on results and customer satisfaction. It operates within a well-structured organizational framework that ensures efficiency, quality and consistency, with innovation playing a more focused supporting role. [+]
Job :
• Act as the link between the Marketing department and the restaurant. Ensuring smooth information flow in both directions, through regular reports and meetings with the LSM Pole.
• Analyze and deeply understand the restaurant's living area and its KPIs, while working closely with the Store Manager, to map the catchment area, identify traffic generators, points of interest, competitors, and potential partnerships with the various stakeholders in the living area. (clarify the external part,)
• Establish the restaurant's LSM plan and its budget in close collaboration with the Store Manager, the Field Service Pole, and the LSM Pole during the Business Acceleration Session to define the restaurant's annual plan and ensure its success.
• Plan the schedule of local restaurant activities and promotions, and ensure the proper execution of national campaigns.
• Ensure good visibility of the restaurant (Posters, Signs, Totems…) and check the proper presentation/display of POP material and content inside and outside the restaurant.
• Ensure the successful launch of marketing campaigns under the supervision of the Store Manager and the LSM Manager and ensure that new products are visible to the customer
• Communicate campaign offers and objectives to the Front team and ensure good sales under the supervision of the Store Manager and the LSM Pole.
• Collect customer feedback at launch and report to the CX and LSM poles.
• Manage stocks and LSM material.
• Continuously evaluate performance and identify opportunities for improvement at each level of the local store marketing priority pyramid.
Required profile :
Holder of a Bac+4 degree or higher, or equivalent; training in marketing, commerce, or tourism is desirable. A minimum of 2 years of experience in a similar role is desirable.
Excellent communication and interpersonal skills, good command of the French language, both spoken and written; English desirable.
Good command of the Office suite (Word, Excel, PowerPoint)
Organizational skills and team spirit to work collaboratively with restaurant staff.
Highly developed organizational skills;
Autonomy, initiative, and a high sense of responsibility;
Versatility and flexibility; Strong sense of customer service and impeccable professional ethics;