Job description
Job :
We are looking for one of our clients a Digital Studies and Marketing Officer, as part of strengthening their analysis, data valorization, and institutional communication missions.
Main Missions:
1. Strategic Content Analysis and Production:
- Contribute to the implementation of the action plan
- Collect, process, and analyze data related to the tourism sector
- Develop analysis notes, market watch sheets, and sector publications
- Contribute to data valorization through concise and educational materials
2. Studies and Surveys:
- Participate in the design and monitoring of sector studies and surveys
- Contribute to the development of terms of reference
- Ensure technical monitoring of service providers
- Analyze and synthesize study results
3. Digital and Publication Valorization:
- Manage and animate institutional social networks
- Design digital content with high informational value (infographics, visual summaries, short formats)
- Participate in populating and optimizing the website
- Monitor digital performance indicators and suggest areas for improvement
Required profile :
- Master's degree (Bac+5) in marketing, data marketing, or a related field
- 2 years of experience
- Strong analytical skills and ease with numerical data
- Excellent writing skills in French and English
- Proficiency in digital tools and social networks
- Good command of visual creation tools (Canva, Photoshop, or equivalent)
- Knowledge of data visualization tools (Power BI, advanced Excel...) is a plus
- Ability to work autonomously in an institutional environment